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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Calls to Action: Why Direct Response Marketing Gets It Right

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-targeting, Hyper-personalization, Emotional Marketing October 17, 2024

In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer. Understanding the power of CTAs is essential for any marketer who wants to boost conversions, calls, clicks, etc. and drive engagement. But what makes one CTA work and another CTA epically fail? And how do we optimize them for better performance? But let's start here...

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The Best Customer Acquisition Channel Right Now

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-targeting, Hyper-personalization, Emotional Marketing September 26, 2024

The 7 statistics below speak for themselves — and here’s what they're saying:

"Direct marketing, when executed well and professionally, can be a highly profitable customer acquisition channel for marketers in just about any industry or vertical."

It's further proof that direct response marketing is an effective and productive channel for today's modern marketers. Here are seven distinct advantages the direct response channel can give you;

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The Power of Direct Marketing: Why It Should Be Part of Your Marketing Strategy

Direct Marketing, Personalization, Relationship Marketing, Customer Experience, Marketing Data, Emotional Marketing September 10, 2024

Today, the latest tech gadget gets everyone's attention. But good marketers are always looking for better ways to connect with their audiences. With so many tactics and so many channels available, it can be hard to decide where to invest your time and money. But, there's one channel that has stood the test of time and proven its worth time and again — 

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Multichannel Integration: Synchronizing Direct Mail with Digital Touchpoints

Direct Marketing, Personalization, Relationship Marketing, Customer Experience, Marketing Data, Emotional Marketing August 20, 2024

In today’s complex marketing landscape, multichannel integration is not just a buzzword; it's a critical strategy for ensuring that your marketing efforts are cohesive, targeted, and effective.

As consumers continue to interact with brands across a variety of platforms, synchronizing your direct mail with digital touchpoints offers a powerful way to enhance customer experience, improve engagement, and drive conversions.

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The Psychology Behind High-Converting Messaging

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Customer Experience, Marketing Data, Emotional Marketing August 9, 2024

Just think...

If you had an offer that your customer/prospect simply couldn't refuse.

Would that make your month? Your quarter? Your year??

Great, but the big question is... what makes an offer truly irresistible?

Well, the answer lies in understanding the psychology behind consumer decision-making. Because there are proven psychological principles that drive high-converting promotions. Here's a quick look at the most common ones:

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Harnessing the Power of Emotion in Direct Mail and Email Campaigns

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Marketing Data, Emotional Marketing July 26, 2024

As direct marketers, having your message stand out from the crowd is critical. You never want to blend in or become part of the noise. Today consumers are bombarded with more messages daily, than they ever have been before. So marketers need to find ways to cut through the overload and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

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