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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Call to Action: The Lead Generation Machine

Inbound Marketing March 31, 2023

Calls to action are crucial in generating leads from online content. Today, information searchers make up 75% of blog traffic as most blog visitors are searching for content in hopes of fulfilling a need, solving a problem or gaining insight. Therefore, it is vital to give searchers a reason to continue interacting with your website, instead of simply moving on to another site for additional information. This is where a well-crafted call to action comes into play.

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How to Use Behavioral Marketing to Build a Relationship With Your Customers

Inbound Marketing January 30, 2020

Behavioral marketing can be used in conjunction with content marketing to improve and enhance the customer relationship. Modern businesses store a significant amount of data, but they don’t always use this information to their benefit. Applying data to communications can ensure companies tailor their marketing campaigns for optimal effectiveness.

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Content Marketing: A Way to Re-Engage Your Customers

Inbound Marketing January 15, 2020

Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention. Effective customer relationship marketing requires that customer relationships be customer-centric and refined over time based on behavior. Fostering an atmosphere of repeated interaction and constant engagement can help companies and their brands increase their authority and become a go-to source for customers.

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What’s the Difference Between Content Marketing and Inbound Marketing?

Content Marketing, Inbound Marketing June 29, 2017

Even the most experienced marketer may have trouble telling the difference between content marketing and inbound marketing.

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Is Curated Content a Quick Fix for Your Business?

Content Marketing, Inbound Marketing June 7, 2016

Publishing multiple pieces of content weekly is the cornerstone of an effective inbound marketing program. Yet maintaining a consistent stream of content can be a challenge. Many marketers are looking for alternatives to generating original content. Curated content is one approach marketers are exploring. Marketers are often debating whether their organization should be considering curated versus original content.

 

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4 Components to a Successful Content Marketing Blogging Strategy

Inbound Marketing January 12, 2016

technology-791034_1920These days, most companies that have an online presence also have a blog. What began in the 1990s as a “weblog,” where individuals could log their thoughts on the Internet, has evolved into a powerful marketing tool for businesses. To online customers, blogs are a go-to source for information on new strategies and products on the market that could better their business. Blogs play a key role in demand generation as current and potential customers seek new ways to solve identified issues or discover better ways to run a business that they never considered.

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Are you successfully promoting content or just yelling at your audience?

Inbound Marketing December 1, 2015


All too often, when businesses begin crafting a marketing strategy, they default to promotion.

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5 editing tips that ensure quality content creation

Inbound Marketing November 10, 2015

writing-828911_1920Editors have a lot of power over content creation. Just ask any writer.

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What type of content should you be creating?

Inbound Marketing October 21, 2015


If the marketing industry was giving out trophies, content marketing would be this year’s most valuable player (MVP). The digital strategy has quickly become one of the most popular marketing tactics. According to the Content Marketing Institute, 70% of surveyed marketers say they are creating more content than they did a year ago. As more businesses implement content into their marketing strategies, the competition to engage consumers is growing fierce.

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Live from Inbound 2015: It’s Jacobs and Clevenger!

Inbound Marketing September 22, 2015

Inbound marketing. At Jacobs & Clevenger, it’s a way of life for our digital and content marketing teams, the heart of our demand and lead generation strategies, which is why we once again attended HubSpot’s Inbound marketing event. Calling Inbound 2015 a conference is too tame a word. From best-selling author Seth Godin to comedians Aziz Ansari and Amy Schumer, the event was chock full of inspiring content and educational lessons for marketers and sales teams who want to move to the next step (whatever that may be).

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