J&C Blog

Find all the latest marketing trends on the J&C Blog.

If you don’t have a content marketing strategy, you’re missing a viable lead generation technique. Here are 5 steps to getting started with content marketing.

Inbound Marketing August 9, 2013

Are you concerned your company isn’t getting found by prospects? Is your website not delivering enough leads? Do you want to improve your company’s ability to appear in search rankings? Do you want a behaviorally based lead nurturing process?


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9 reasons B2B companies should be leveraging content marketing

Inbound Marketing July 26, 2013

If you’re like most business-to-business marketing companies, a large part of your focus is on identifying the optimal lead generation techniques to be pursuing. Many B2B organizations are working to generate more traffic to their websites and wondering how they can get found by their prospects.

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How content marketing increased our website traffic by more than 900%

Inbound Marketing July 26, 2013

As we started down our content marketing journey, our website was pretty basic. We had been focused on providing examples of our work, and simple explanations of services and capabilities.

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Can content marketing really drive website traffic?

Inbound Marketing July 24, 2013

I have to admit, I was a bit skeptical when we first started exploring the idea of content marketing as a vehicle to drive website traffic. With roots strongly planted in response-oriented marketing, I wondered how something as soft as content could possibly drive action. As we started to investigate inbound marketing as a strategy, it became clear that content marketing had proven to be an effective approach. Here are some of the most compelling facts:

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