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J&C Blog

Find all the latest marketing trends on the J&C Blog.

3 Ways AI Can Improve Your Marketing Efforts

Digital Marketing, personalization, Artificial Intelligence February 27, 2019

 

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

But what exactly is AI? Put simply, AI is a system that can learn, reason and solve problems. And marketers see the potential. Here’s a brief look at how this technology can change the way marketers reach their audience.

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Our Top 6 Retail Marketing Tips From Total Retail

Email Marketing, Retail Industry, personalization, Relationship Marketing, loyalty marketing February 20, 2019

 

Retail. It’s always evolving. When an industry is affected by digital habits, the economy and customer changes, businesses need to evolve with the industry to get ahead. To help your retail business keep up, Total Retail published “Total Retail’s 50 Best Retail Tips of 2018.” These tips have been sourced from articles published on their website and in their e-newsletter throughout the year.

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3 Things Needed In A Financial Services Loyalty Program

personalization, data marketing, loyalty marketing November 29, 2018

 

Maintaining customer’s loyalty and engagement has never been more difficult for businesses in the financial industry. With emerging free, convenient apps and alternatives to make payments the space has become very competitive for many financial services companies. To remain competitive, financial services marketers need to find a way to differentiate themselves from new competitors and provide value to their customers. Many have started to create loyalty programs to do this. Loyalty programs have expanded into many industries, with over 3.8 billion total U.S members participating in loyalty programs in 2017, they are no longer primarily for grocery and retail. Financial services loyalty programs require different thinking then a standard loyalty program, so here 3 ideas to focus on to make your financial services loyalty program successful.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Response Marketing, Driving response, personalization, Relationship Marketing November 12, 2018

Loyalty programs and customer incentives have been around for hundreds of years. It started by rewarding customers with copper tokens that could be redeemed on future purchases. Then it moved to the less costly programs like Green Stamps.

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Using Martech to Improve Relationship Marketing

digital marketing communications, personalization, Relationship Marketing October 26, 2018

 

In a noisy and busy digital world, engaging with customers, providing them with a positive experience and building upon the relationship has become more challenging for marketers, these are top priority for many. Consumer behavior has changed and customers now have a preference toward companies that understand them individually and can relate to them directly with relevant messages and offers. Years ago this would have been nearly an impossible ask for marketers, yet with the advancements in marketing technology, the time required to do this has diminished greatly today. With many of these technologies being relatively new, many marketers still see this as a big ask because they are unfamiliar with the use cases and ways technology can help to build the relationships. Since building relationships and engaging with customers is a top priority for marketers, we have outlined three different ways marketing technology can help improve customer relationships.

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Moving Personalization from Tactic to Strategy

Email Marketing, Direct Response Marketing, personalization August 23, 2018

 

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Keys To Personalization

digital marketing communications, Digital Marketing Trends, personalization, data marketing July 31, 2018

With the increasing number of messages people are receiving today, from online to offline, the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, Ron Jacobs has referenced the 4 R’s of personalization from Accenture, and discussed how they are key ingredients in connecting with prospects and customers. The 4R’s are Recognize, Recommend, Remember and Relevance, and all play important roles in curating experiences to each individual in a seamless manner across channels.

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