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J&C Blog

Find all the latest marketing trends on the J&C Blog.

4 Ways To Get Your Customers To Engage With Your Loyalty Program

personalization, Driving response, Direct Response Marketing, Relationship Marketing November 12, 2018

Loyalty programs and customer incentives have been around for hundreds of years. It started by rewarding customers with copper tokens that could be redeemed on future purchases. Then it moved to the less costly programs like Green Stamps.

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Using Martech to Improve Relationship Marketing

Relationship Marketing, personalization, digital marketing communications October 26, 2018

 

In a noisy and busy digital world, engaging with customers, providing them with a positive experience and building upon the relationship has become more challenging for marketers, these are top priority for many. Consumer behavior has changed and customers now have a preference toward companies that understand them individually and can relate to them directly with relevant messages and offers. Years ago this would have been nearly an impossible ask for marketers, yet with the advancements in marketing technology, the time required to do this has diminished greatly today. With many of these technologies being relatively new, many marketers still see this as a big ask because they are unfamiliar with the use cases and ways technology can help to build the relationships. Since building relationships and engaging with customers is a top priority for marketers, we have outlined three different ways marketing technology can help improve customer relationships.

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Moving Personalization from Tactic to Strategy

personalization, Direct Response Marketing, Email Marketing August 23, 2018

 

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Keys To Personalization

personalization, data marketing, digital marketing communications, Digital Marketing Trends July 31, 2018

With the increasing number of messages people are receiving today, from online to offline, the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, Ron Jacobs has referenced the 4 R’s of personalization from Accenture, and discussed how they are key ingredients in connecting with prospects and customers. The 4R’s are Recognize, Recommend, Remember and Relevance, and all play important roles in curating experiences to each individual in a seamless manner across channels.

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