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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Recession Marketing: The Direct Approach

Personalization, Marketing Data July 4, 2022

In any economic downturn, marketers can quickly find themselves in unfamiliar territory. Sure, no two recessions are alike. But marketers who have been around the block once or twice (or three times) may notice patterns in consumers’ purchasing behavior and/or in marketers’ strategies. And those strategies can either boost or bust their overall performance.

Often what you’ll see in a recession is consumers will tighten their belts and reduce their spending. As a result, sales drop and companies start cutting costs and reducing prices. Budget cuts across the board follow.

But hold on… wholesale reductions like these can be a mistake.

So, How Do You Market In Times Like These?

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System Failure - Please Check Your Marketing Message

Personalization, Marketing Data June 16, 2022

With hundreds and hundreds of decisions to make every hour, how do humans ever get through the day?

Well, it comes down to System 1 and System 2 thinking.
For example, if a speeding taxi were racin
g toward you as you stepped off the curb, you’d jump back. No thinking involved.

Or maybe it’s something more subtle, like noticing the facial cues of an angry boss. Either way, in these types of situations, your thinking is automatic. That's called System 1 – and it’s a far cry from the more deliberate kind of thinking you do when you’re asked to work through an algebra problem, assemble some new furniture, or do your taxes — the long-form. That’s System 2 thinking.

The idea that we use two systems to process information was detailed by Daniel Kahneman in his best-selling book, Thinking Fast and Slow.

And this concept is directly related to marketing and how consumers arrive at a purchase/no-purchase decision?

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Is AI Part of Your Marketing Plan?

Personalization, Marketing Data June 5, 2022

It’s been quite a ride.

COVID-19… The Great resignation… Hybrid work styles…

For marketers, this has been the most tumultuous 2+ years in recent memory.

But if you’re reading this, congratulations, you made it this far...

So enough already. Enough looking back, enough lamenting about what was.

Let’s take a look ahead.

What’s next?

What’s out on the horizon?

What could impact your business in the next two years?

Well, how about Artificial Intelligence (AI).

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3 Data Trends That Should Drive Your 2022 Marketing Objectives

Personalization, Marketing Data April 7, 2022

Did you know 90% of the world’s data was created in the past two years?  

It’s true.  

It’s one of the many takeaways in Simon Data’s 2022 State of Customer Data report (available here).  

That statistic alone shows how vital it is to stay on top of the latest consumer data, trends and habits. This exponential growth means marketers need to keep up… or get left behind.  

So looking ahead: what’s next for marketing data? Here’s how data trends are evolving in 2022. 


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The 4 Keys To Personalization in Marketing

Digital Marketing, Personalization, Data Marketing February 13, 2020

With the growing number of messages people receive today — online and offline — the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, J&C's CEO Ron Jacobs has referenced the 4 R’s of personalization from Accenture and discussed how they are key ingredients in connecting with prospects and customers. This blog explores these 4 key components of personalization and how you can use them to better connect with your customers.

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Moving Personalization from Tactic to Strategy

Direct Marketing, Personalization, Email Marketing February 6, 2020

Personalization in communications is not new. Direct marketers have used it in direct mail since the first computers and printers were used for marketing in the mid-twentieth century. Today, variable data printing technologies mean that marketers can personalize every word of a direct mail package, from outer envelope to letter, brochure and response device. Email marketers have had the same option since email’s first day.

Today, personalized email or direct mail communications don’t seem optional. Yet many marketers that use personalization often report poor results. So, what has held personalization back?

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10 Skills Every Multichannel Marketer Needs To Know

Content Marketing, Personalization, Customer Experience January 23, 2020

Marketing has changed immensely over the last decade. Primarily, customers now expect to interact with brands the same way across different channels. This poses a problem for the traditional marketer targeting a single channel. Marketers need to adapt and refocus their aim on a specific audience but across ALL channels. From websites to in-store visits to mobile apps, customers want to have the same experience of that company across the board. So how do you change? Going from one channel to multiple has to be hard, right? Actually, it’s an easier adjustment than you think. Here are 10 skills that can help make your transition simple.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Marketing, Personalization January 2, 2020

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs. But creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to frequent customers, but the question remains is the loyalty program serving its true purpose? That is, does it engage customers and give them a reason to keep coming back?

According to the COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually incentivizes each person to participate. 

Read on to learn four ways you can create a successful loyalty program.

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How to Use Martech to Improve Your Relationship Marketing

Digital Marketing, Personalization, Relationship Marketing January 1, 2020

In a noisy digital world, it's more challenging than ever to engage with customers, give them a positive experience and cement a lasting brand-customer relationship. Consumer behavior has changed — and now most customers prefer companies that understand who they are as individuals.

Years ago this would have been nearly an impossible ask. But with the advancements in marketing technology, it takes less time, effort and manpower to understand who your customers are. Read on for three ways marketing technology can help improve your customer relationships.

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Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy

Personalization, Customer Experience December 5, 2019

Marketing and communications are in a rapid pace of ongoing transformation. Not only is that transformation from offline to digital, it is also growing beyond its traditional role. What was once made up of direct marketing, sales promotion and PR has now grown to include augmented and virtual reality, messaging bots and artificial intelligence. Marketing is shifting from “demand generation” to focusing on user experiences. One of the more recent aspects of the user experience is the focus on personalization. The task becomes: how do we leverage data to deliver individualized experiences that create value for that specific person — without crossing the line and abusing data at the expense of that person’s privacy?

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