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J&C Blog

Find all the latest marketing trends on the J&C Blog.

3 ways to improve your Financial Services Loyalty Program

personalization, data marketing, loyalty marketing November 29, 2018

Maintaining customer’s loyalty and engagement has never been more difficult for businesses in the financial industry. With emerging free, convenient apps and alternatives to make payments the space has become very competitive for many financial services companies. To remain competitive, financial services marketers need to find a way to differentiate themselves from new competitors and provide value to their customers. Many have started to create loyalty programs to do this. Loyalty programs have expanded into many industries, with over 3.8 billion total U.S members participating in loyalty programs in 2017, they are no longer primarily for grocery and retail. Financial services loyalty programs require different thinking then a standard loyalty program, so here 3 ideas to focus on to make your financial services loyalty program successful.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Response Marketing, Driving response, personalization, Relationship Marketing November 12, 2018

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs, but creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to customers that regularly purchase, but the question remains is the loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back?

According to the 2017 COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually engages and incentivizes each individual.

Read on to learn four ways you can create a successful loyalty program.

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How to Use Martech to Improve Relationship Marketing

digital marketing communications, personalization, Relationship Marketing October 26, 2018

In a noisy and busy digital world, engaging with customers, providing them with a positive experience and building upon the relationship has become more challenging for marketers, these are top priority for many. Consumer behavior has changed and customers now have a preference toward companies that understand them individually and can relate to them directly with relevant messages and offers. Years ago this would have been nearly an impossible ask for marketers, yet with the advancements in marketing technology, the time required to do this has diminished greatly today. With many of these technologies being relatively new, many marketers still see this as a big ask because they are unfamiliar with the use cases and ways technology can help to build the relationships. Since building relationships and engaging with customers is a top priority for marketers, we have outlined three different ways marketing technology can help improve customer relationships.

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Moving Personalization from Tactic to Strategy

Email Marketing, Direct Response Marketing, personalization August 23, 2018

Personalization in communications is not new. Direct marketers have used it in direct mail since the first computers and printers were used for marketing in the mid-twentieth century. Today, variable data printing technologies mean that marketers can personalize every word of a direct mail package, from outer envelope to letter, brochure and response device. Email marketers have had the same option since email’s first day.

Today, personalized email or direct mail communications don’t seem optional. Yet many marketers that use personalization often report poor results. So, what has held personalization back?

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The 4 Keys To Personalization in Marketing

Digital Marketing Trends, personalization, data marketing July 31, 2018

With the growing number of messages people receive today — online and offline — the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, J&C's CEO Ron Jacobs has referenced the 4 R’s of personalization from Accenture and discussed how they are key ingredients in connecting with prospects and customers. This blog will explores these 4 key components of personalization and how you can use them to better connect with your customers.

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