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J&C Blog

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What You Should A/B Test in Emails — And How to Do It

Email Marketing, digital marketing, Subject Lines, Email July 11, 2019

 

Email marketing is both an art and a science. The art comes in with elegant designs, punchy subject lines and well-written copy. Then there’s the science. The data and statistics prove which parts of the art gets people to interact with your email… and which parts don’t work as well. That’s where A/B testing comes into play. Running head-to-head tests allows you to experiment with the creative and understand the effect. Read on to understand the rules of A/B testing, the parts of an email you can test and the metrics you should look at afterwards.

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The Do’s & Don’ts of Writing Email Subject Lines

Email Marketing, digital marketing, Subject Lines, Email June 13, 2019

 

It’s not easy to stand out in a crowded email inbox. But a good subject line can be the difference between your email getting opened… and ending up in the trash folder. If you want to boost your open rates, follow these simple do’s and don’ts for writing an email subject line that will get you the results you want.

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