J&C Blog

Find all the latest marketing trends on the J&C Blog.

What makes award-winning work in utilities and energy marketing?

Utility Industry August 19, 2013

“Utilities campaigns do not win awards.”

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Why utility and energy marketers should use personalized URLs

Utility Industry July 12, 2013

Utility and energy marketers are constantly struggling to drive engagement in what has been historically a low-involvement category. Utility and energy companies are striving to evolve their marketing activities including the launch of new programs that require active customer participation. Marketing techniques that increase relevancy and drive conversions are getting utility and energy marketer’s attention.

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Is social CRM a good technique for utility and energy marketers?

Utility Industry June 25, 2013

Many utility marketers are leveraging social media to support their customer service, brand and customer satisfaction initiatives. Utilities may be trailblazers in leveraging social media for customer service. There is, however, an opportunity to evolve a utility’s social media strategy to be more proactive and help support other marketing objectives.


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7 Considerations for Utility and Energy Response Marketing

Utility Industry June 14, 2013

Marketing to utility and energy customers isn’t easy. For most consumers and businesses, utilities and energy providers exist behind the scenes. They only take notice when the lights or gas go out, or when the monthly bill arrives. If you’re in the industry, you recognize that low-involvement mind-set all too well.

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