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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Michelle Keefe

Recent Posts

Top 3 direct mail examples and how they broke through

Direct Marketing April 4, 2014

We’ve written before about successful direct mail examples because they deliver outstanding results for our clients. Some assert that paper is on its way out, but direct mail continues to break through this notion. What follows are direct mail examples of our most impactful campaigns and how we pulled them off.

 

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Lost and found: How retargeted banner ads can recapture lost leads

Digital Marketing February 5, 2014

Despite the overwhelming influence and addictive pull of the Internet, most people know when to call it quits. Sometimes they have no choice. Eventually life beckons from beyond the computer screen, and purchases and online forms are consequently abandoned or mentally flagged to revisit at a later time.

 

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Customer Adoption Goes Mobile

Mobile January 23, 2014

Look around you. If you’re in a crowded area, it’s not unlikely that most of the people within view are using their mobile phones in some way. In the last few years, mobile phones have evolved dramatically to include services that go well beyond the devices’ original purpose.

 

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Putting Email Personalization Into Practice

Email Marketing January 14, 2014

I don’t know about you, but when I receive a marketing communication that addresses me as “Customer,” I tend to move on to the next item. This is doubly true with email, since I know the risk of viruses and spam is high.

 

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A proofreader’s guide to marketing copy

Proofreaders take a kind of oath of faith to the English language. Most of us regard it with love and respect. A misplaced comma or spelling error is as much an eyesore to a proofreader as it must be to a veteran catching sight of a torn and dirty flag.

 

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Recent Posts