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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Top 4 ways to increase creativity and create more diverse content

Uncategorized September 25, 2015


Content marketing is currently seeing a huge surge in popularity as 24% of organizations now devote 50% or more of their budget to content creation, according to Contently.

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Live from Inbound 2015: It’s Jacobs and Clevenger!

Inbound Marketing, Uncategorized September 22, 2015

Inbound marketing. At Jacobs & Clevenger, it’s a way of life for our digital and content marketing teams, the heart of our demand and lead generation strategies, which is why we once again attended HubSpot’s Inbound marketing event. Calling Inbound 2015 a conference is too tame a word. From best-selling author Seth Godin to comedians Aziz Ansari and Amy Schumer, the event was chock full of inspiring content and educational lessons for marketers and sales teams who want to move to the next step (whatever that may be).

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3 Reasons Your Content Is Not Generating Leads

Inbound Marketing, Uncategorized September 3, 2015



Today, content marketing is becoming more popular than ever. Unfortunately, many companies have bought into the myth that simply publishing content leads to a successful content marketing strategy. According to AOL and Nielsen, 27 million pieces of content are published every day. Therefore, while publishing content is important, it is only a small piece of the content marketing equation as businesses have to work to stand out among the multitude of content.

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