Successful email marketing is a goal for many companies. It is easy to see why email marketing is ramping up, with over 70% of mobile purchasing decisions being influenced by promotional emails.1 In order to achieve successful email marketing, it is necessary to have an email list
with a large number of prospective customers in the right target market. However, according to HubSpot, only 27% of marketers bought an email list this year.2
Although it might be tempting to buy a ready-made list of email addresses, purchasing email lists is generally a bad idea. The following is a list of potential problems that can be caused by purchasing email lists.