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Most popular email blogs of 2013

Email Marketing January 29, 2014

Over the past year email marketing headlines have covered ground in topics such as triggered marketing, personalization and sender reputation. Jacobs & Clevenger is dedicated to analyzing trending topics and best practices that can provide marketers with the most recent and usable information to create and manage successful email marketing campaigns.

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Secrets for choosing the right incentive

Email Marketing January 21, 2014

Marketers are continually challenged with finding ways to motivate audiences. In an ideal world, we’d have limitless budgets and the task of delivering eye-popping offers would be relatively easy. We could forgo accountability and wildly incentivize audiences to the point where they would flock to shopping carts. But alas, without considering incentive costs, it’s a virtual certainty our profits would evaporate and we wouldn’t be operating successful businesses.

 

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Test your gut: Did the responsive email win?

Email Marketing January 16, 2014

Email marketers are a unique breed. We spend our days immersed in all stages of email development, researching the latest technology and design trends, and keeping up with constantly evolving email best practices. This means that email marketers are often more tech-savvy than the average person. However, do you know how tech-savvy your audience is?

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Putting Email Personalization Into Practice

Email Marketing January 14, 2014

I don’t know about you, but when I receive a marketing communication that addresses me as “Customer,” I tend to move on to the next item. This is doubly true with email, since I know the risk of viruses and spam is high.

 

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Do mobile-optimized emails really perform better?

Email Marketing January 8, 2014

As a smartphone-dependent culture most of us are thankful whenever we don’t have to pinch-to-zoom an email just to read it. We’ve quickly become used to seeing content at a glance. As a result, we tend to ignore emails if the information we expect to find isn’t front and center.

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Do mobile-optimized emails really perform better?

Email Marketing January 8, 2014

As a smartphone-dependent culture most of us are thankful whenever we don’t have to pinch-to-zoom an email just to read it. We’ve quickly become used to seeing content at a glance. As a result, we tend to ignore emails if the information we expect to find isn’t front and center.

 

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An email marketer’s wish list for optimizing email performance

Email Marketing January 7, 2014

It can be difficult to incorporate all the essential components that optimize email performance when crafting numerous email communications. In general, most email marketers first and foremost consider CAN-SPAM, internal legal and messaging objectives. But what about strategic contributions that optimize email performance? Consideration to the customer experience and preferences can provide ample improvements to optimize email performance and customer relationships.

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3 steps to utilizing content marketing to build an email opt-in list

Email Marketing December 11, 2013

Many marketers are turning to email as a core component of their marketing mix. Email has so many benefits and is a cost-efficient channel to provide timely and tailored messages. Capturing email addresses and growing an email opt-in list are top goals for many marketers.

 

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Test your gut: Which email won?

Email Marketing December 6, 2013

Testing is essential to successful email marketing campaigns. It’s an opportunity to learn about the preferences and behaviors of your target audience, and determine the best way to communicate with them and drive action.

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Cultivating conversions with email

Email Marketing December 5, 2013

For marketers, the number-one goal in every campaign is maximizing conversions. Of course, we all want our marketing efforts to result in increased sales. However, a conversion is not just a number or a term for success. Conversions are actual people who invested in your business by following through with the intended call-to-action. A conversion is a success, but true success comes from cultivating conversions and establishing long-lasting relationships with customers.

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