In the final episode of season two of J&See: Views on Marketing, Meg Goodman chats with Michaelynn Rose, the director of marketing for Bernina. They talk about marketing on both the client and agency side of the table, how Bernina used education to reignite interest in sewing masks (and more) during the pandemic, and how direct mail is still an effective method of marketing with innovations like hyperpersonalization and digital printing.
Hear their conversation in full below.
To hear more episodes like this one, download J&See: Views on Marketing on Apple Podcasts and Spotify. Or you can listen on Google Podcasts and Simplecast.
