When it comes to building a successful brand, you need a loyal customer base. And as much as you work to attract new buyers or clients... it's even more important to keep your current customer base happy. That's where an effective retention strategy comes in.
Customer retention is more cost-effective than acquisition... and it can have a ripple effect. When current customers are pleased with their experience of a brand, it's becomes even easier for you to convert prospects. So before you roll out your next acquisition campaign, consider what you're doing for your current customers. It pays off in the long run.
Check out the infographic below to see why customer retention is worth the investment. And keep scrolling to see a video of a successful retention program in action.
As experts in the science and art of customer engagement, J&C understands the impact of customer retention. From personalized welcome communications to touchpoints across the consumer journey to successful re-engagement campaigns, there are plenty of opportunities to make your brand stand out.
If you need help building a successful retention strategy, contact J&C today. And if you want to see one of J&C's retention programs in action, watch the video case study below.
Topics: Customer Experience, Retention
