A good direct marketing campaign does three things well: 1.) It promotes the right product/service, 2.) It conveys a strong benefit and 3.) It persuades consumers to action.
Direct marketing also gives you a chance to deliver your best offer directly to the people who most need them.
In times like these, it’s important to remember that direct marketing is a good way to:
- Build and re-establish relationships with customers
- A/B test different offers
- Reach the right people, with the right message at the right time
- Increase sales
But a good direct marketing campaign requires careful planning and a firm grasp of direct marketing tactics and techniques. Knowing how and when to use direct marketing can help you achieve your business goals. But before you get started, there are a few things to keep in mind: