For years, the retail and financial services industries have emphasized customer engagement and the relationship. For the insurance industry, it's been different. Insurance companies would work to get new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

In a noisy digital world, it's more challenging than ever to engage with customers, give them a positive experience and cement a lasting brand-customer relationship. Consumer behavior has changed — and now most customers prefer companies that understand who they are as individuals.

Years ago this would have been nearly an impossible ask. But with the advancements in marketing technology, it takes less time, effort and manpower to understand who your customers are. Read on for three ways marketing technology can help improve your customer relationships.

Retail. It’s always evolving. When an industry is affected by digital habits, the economy and customer changes, businesses need to evolve with the industry to get ahead. To help your retail business keep up, Total Retail published “Total Retail’s 50 Best Retail Tips of 2018.” These tips have been sourced from articles published on their website and in their e-newsletter throughout the year.

Although all fifty tips were helpful, we picked our favorites and came back with the six most important takeaways, which are relevant and actionable. 

Data is at the core of everything Jacobs & Clevenger does. All campaigns, each piece of marketing collateral and every word the agency uses in its messaging is carefully crafted to promote consumer engagement that can be tied back to real business outcomes.