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J&C Blog

Find all the latest marketing trends on the J&C Blog.

6 Tricks for Making Your Calls To Action a B2B Lead Generation Machine

Digital Marketing March 9, 2017


The call to action (CTA) is the secret sauce for B2B lead generation. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes the offer useless, which stalls your lead generation and sales efforts.

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Digital will overtake TV ad spending soon. What are you doing about it?

Digital Marketing, Driving response August 28, 2016

With U.S. ad spending on digital set to overtake TV spending by 2016, according to research firm Forrester, advertisers are strongly evaluating how to move their budgets from traditional media channels to digital.1 Of course, digital isn’t a one-size-fits-all bucket. Within it are a myriad of choices – devices, sites, targeting techniques, buying methods and more.

One aspect of digital that is helping it accelerate growth is programmatic ad buying, which helps advertisers specifically target audiences in real time. We spoke to Jason Barnett, director of programmatic strategy at Centro, one of our technology partners, to dive deeper into this trend.

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2016 Marketing Trends: More Data, More Relevancy and More Accountability

Digital Marketing January 5, 2016

It’s not hard to see how marketing is changing. It’s harder to see what parts of marketing are staying the same. 2016 will be a year where marketing will become more relevant and real time. Marketers will find a new use for the voice (and words) of the customer. Content marketing will take on new roles and marketers will learn some new acronyms. Most importantly, in 2016 successful marketers will start to decode the role of behavior in marketing, something that direct and data-driven marketers discovered decades ago.

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Who’s Got the Power? Boosting Millennials’ Utility Engagement with Content Marketing

Digital Marketing July 17, 2015

They are known as the digital generation, Generation Y, the Net Generation or, more popularly, Millennials. These digital natives are the inspiration behind countless articles.

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Top 7 Marketing Buzzwords of 2015

Digital Marketing June 18, 2015


Many people wish they could speak another language and I can understand the allure.

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Transforming utility topics to be customer-centric and drive customer engagement

Digital Marketing April 9, 2015

Most utilities are focused on improving their customer experience, enhancing their brand reputation and establishing themselves as a thought leader. Researchscape reports that the majority of consumers expect their utility to provide them with personalized advice.1 Educational content can be a useful technique to engage customers on a myriad of topics.

 

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How inbound marketing content can be used for CRM

Digital Marketing April 7, 2015

Inbound marketing is more than just a lead generation technique. Marketers can leverage the power of a customer's needs, interests and behaviors by leveraging inbound marketing to create, transform and develop a meaningful customer relationship marketing program (CRM). In turn, customer relationships can be used to improve conversion rates, build brands and increase customer retention, all of which will improve a company's bottom line.

 

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3 Categories of Content That Support Utility Billing

Digital Marketing April 2, 2015


For many customers, billing is one of the central interaction points with their utility. Customers not only want to understand their utility bill but try to actively influence it. Billing questions can sometimes emanate from line items that seem confusing or which costs can be impacted. Different rate options can sometimes be confusing to customers as well, and they don’t always understand the nuances of different plans.

 

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Has Digital Marketing Made Marketers Too Impatient?

Digital Marketing March 24, 2015

Digital marketing moves very quickly and performance metrics are more immediately available than many traditional communication techniques. Immediate accessibility to performance metrics doesn't necessarily translate to immediate results.

 

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4 Email Marketing Trends That Make Me Want to Cry

Digital Marketing March 19, 2015

If everyone jumped off a bridge, would you? A sagely bit of parental wisdom, this can be equally applied to the world of digital marketing. With the incredible volume of email marketing facts, strategies, theories and tests floating around, the world of email marketing can seem quite nebulous – but there are some common email marketing trends that simply don't mesh with established email marketing facts and stats.

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