Find all the latest marketing trends on the J&C Blog.
With the new year come numerous changes. From New Year’s resolutions to new goals, this time of year makes it more evident than ever how much people change. Buyer personas, like people, are constantly evolving with consumers’ varying wants, needs, interests and goals. Therefore, creating buyer personas is not a one-time deal but an ongoing process.
“Coming together is a beginning;
keeping together is progress;
working together is success.”
The holiday season is a time for gift-giving, hot cocoa-sipping, family reunions and of course well-earned time off for employees. While the holiday season brings many joys, it also brings new obstacles for many organizations, the biggest of which is keeping employees engaged and motivated throughout the season.
All too often, when businesses begin crafting a marketing strategy, they default to promotion.
This holiday season, consumers are counting themselves thankful that businesses are taming down on overt self-promotions. Over are the days of companies bombarding consumers with advertisements solely focused on telling them to “buy now.” We are entering a new era of useful and—dare I say it?—interesting content for consumers.
In today’s digital world, most people assume direct mail is a dying medium. This could not be further from the truth. Direct mail is currently undergoing major changes as it is resurfacing as a valuable marketing channel.
If the marketing industry was giving out trophies, content marketing would be this year’s most valuable player (MVP). The digital strategy has quickly become one of the most popular marketing tactics. According to the Content Marketing Institute, 70% of surveyed marketers say they are creating more content than they did a year ago. As more businesses implement content into their marketing strategies, the competition to engage consumers is growing fierce.
Content marketing is currently seeing a huge surge in popularity as 24% of organizations now devote 50% or more of their budget to content creation, according to Contently.
Today the average B2B organization spends 28% of its marketing budget on content, while the average B2C business spends 25%, according to the Content Marketing Institute. Therefore, more content is being created than in previous years.