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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Longevity: A Silver Lining for Growth Strategies in Senior Markets

Direct Marketing, Relationship Marketing, Insurance Marketing February 22, 2024

If you're targeting seniors over 65, you've likely heard whispers of "longevity" echoing throughout the industry. But is it just hype? Or could this burgeoning field hold real promise for your growth strategies?

Buckle up, because the answer is a resounding yes, it could.

Here are some ideas on how to connect with this active, tech savvy group:

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The Power of Loss Aversion: Why We Fear Losses More Than We Desire Gains

Direct Marketing, Relationship Marketing, Insurance Marketing February 8, 2024

Did you know that you are under a spell?

Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...

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Google Going Cookieless: Here’s What That Means for Marketers

Digital Marketing, Data Marketing, Relationship Marketing April 1, 2021

The end of third-party cookies is on the horizon...  

Mozilla Firefox and Safari already block third-party cookies. And Google announced that it will block cookies through the Chrome browser by the end of this year. What does this mean for digital marketers?  

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Take Advantage of USPS Promotions with These Emerging Direct Mail Trends

Relationship Marketing, Direct Mail March 11, 2021

Direct mail is constantly evolving. And innovation can pay off. It can generate higher response rates among your target audience... and it can even get you a discount from USPS. 

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Earned Media Is an Essential Piece of the Marketing Puzzle... Are You Earning Enough?

Data Marketing, Relationship Marketing, ecommerce February 4, 2021

No matter how much you promote your own brand, there will always be customers who aren’t willing to take it from you. In fact, HubSpot Research shows that 57% of U.S. consumers trust the opinion of their friends and family when it comes to a new product.  

Plus, with the widespread access of the Internet, customers can deep-dive into their research before they put up their hard-earned money. It’s easier than ever to compare products, seek recommendations and read reviews.  

That’s where earned media can help build your credibility.  

But what is earned media?  

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How to Build Relationships and Boost ROI... With a “Thank You” Email

Data Marketing, Relationship Marketing, ecommerce January 21, 2021

In the eCommerce space, Mailchimp’s latest benchmarks showed that the average open rate for marketing emails is 15.68% and the average click-through rate is 2.01%.  

But when it comes to thank you emails... the numbers speak for themselves. According to Remarkety, thank you emails received (on average):   

  • An open rate of 42.51%
  • A click-through rate of 18.27%   
  • A conversion rate of 10.34%   

So, if you don’t invest in a well-crafted “thank you” email... well, you’re missing out on a major opportunity. Saying “thank you” helps you build long-term relationships with your customers, humanize your brand and even re-engage customers. Here’s how you can turn a simple “thank you” into a powerful avenue for relationship-building.   

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The Bottom Line: 5 BoFu Tactics eCommerce Companies Can Take On

Data Marketing, Relationship Marketing, ecommerce January 14, 2021

When it comes to eCommerce marketing, you need to take stock of your sales funnel from the top... through the middle... and last but not least, the bottom. If you’ve been following along with our blog series, you’ve made it to the final installment of our eCommerce Sales Funnel series. And if you missed it, head over to our posts on ToFu tactics and MoFu strategies to explore the rest. 

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Stuck in the Middle: The MoFu Strategies Your eCommerce Brand Should Try This Year

Data Marketing, Relationship Marketing, ecommerce January 7, 2021

Here’s a New Year’s resolution for eCommerce marketers: ramp up your middle-of-the-funnel strategies. Sometimes referred to as “MoFu,” this strategy helps nudge people down through the funnel once they’re already familiar with your brand.  

And to see some top-of-the-funnel (or ToFu) strategies, take a look at this blog post. And since J&C knows these strategies top-to-bottom, stay tuned for our final post of this series: bottom of the funnel. 

Now let’s take a look at how you can make the most of the middle: 

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It's Time for ToFu: 3 Top-of-Funnel eCommerce Marketing Tips

Data Marketing, Relationship Marketing, ecommerce December 3, 2020

Gift-giving season is here... But this year, with safety on everyone’s mind and technology readily available, eCommerce is more relevant than ever.  

The competition is fierce out there. And every level of the sales funnel is important to get right. 

But let’s take it from the top. The top of the funnel, that is.  

Here are three ToFu strategies to try for this season and the year ahead.  

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How to Use Storytelling to Craft a Successful Email Campaign

Relationship Marketing, Brand Story August 13, 2020

Storytelling is a successful tool across all marketing channels. In fact, an emotional brand story is key to creating a message that resonates with consumers. And when it comes to email... storytelling can really set your campaign apart.

If you need a primer on how to craft an emotional brand story, check out this blog from last week. If you’re ready to see how to apply those tenets to email, read on.

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