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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Our Top 6 Retail Marketing Tips From Total Retail

Retail Industry, Relationship Marketing February 20, 2019

Retail. It’s always evolving. When an industry is affected by digital habits, the economy and customer changes, businesses need to evolve with the industry to get ahead. To help your retail business keep up, Total Retail published “Total Retail’s 50 Best Retail Tips of 2018.” These tips have been sourced from articles published on their website and in their e-newsletter throughout the year.

Although all fifty tips were helpful, we picked our favorites and came back with the six most important takeaways, which are relevant and actionable. 

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J&C Named a Top Direct Marketing Agency by Manifest

Direct Marketing, Data Marketing, Relationship Marketing December 21, 2018

Data is at the core of everything Jacobs & Clevenger does. All campaigns, each piece of marketing collateral and every word the agency uses in its messaging is carefully crafted to promote consumer engagement that can be tied back to real business outcomes.

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4 Ways Insurance Companies Can Improve Customer Engagement

Direct Marketing, Relationship Marketing, Insurance Marketing December 11, 2018

For years, the retail and financial services industries have emphasized on customer engagement and the relationships. For the insurance industry, it's been different. Insurance companies would work to get new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Marketing, Personalization, Relationship Marketing November 12, 2018

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs, but creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to customers that regularly purchase, but the question remains is the loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back?

According to the 2017 COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually engages and incentivizes each individual.

Read on to learn four ways you can create a successful loyalty program.

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How to Use Martech to Improve Relationship Marketing

Digital Marketing, Personalization, Relationship Marketing October 26, 2018

In a noisy and busy digital world, engaging with customers, providing them with a positive experience and building upon the relationship has become more challenging for marketers, these are top priority for many. Consumer behavior has changed and customers now have a preference toward companies that understand them individually and can relate to them directly with relevant messages and offers. Years ago this would have been nearly an impossible ask for marketers, yet with the advancements in marketing technology, the time required to do this has diminished greatly today. With many of these technologies being relatively new, many marketers still see this as a big ask because they are unfamiliar with the use cases and ways technology can help to build the relationships. Since building relationships and engaging with customers is a top priority for marketers, we have outlined three different ways marketing technology can help improve customer relationships.

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