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J&C Blog

Find all the latest marketing trends on the J&C Blog.

From Acquisition to Retention: What to Do AFTER You Make the Sale

Customer Experience, Retention September 24, 2020

So, you’ve acquired a new customer... You probably spent a lot of money doing it. You crafted the perfect campaign to get your prospect to pull the trigger and choose YOUR brand over the competitors. Congrats... but don’t get too comfortable.  

You have a chance to create a long, fruitful relationship with this new customer. Or... they might be gone just as quickly as they came. It all depends on what you do next. And that’s where retention comes into play. 

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4 Retention Strategies to Keep Your Customers Engaged

Customer Experience, Retention September 17, 2020

Sure, customer acquisition is important. But what happens after you clinch that conversion? How do you ensure you don’t lose the new customers you worked so hard to get?  

Well, that’s where a well-thought-out retention strategy comes in. When you invest in customer retention, you can increase customer return rates, cut down on churn and drive purchase frequency to keep customers in the buying cycle. And it’s worth it: check out this infographic to see how a good retention strategy can boost your bottom line. 

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Why Customer Retention Is Worth the Investment — Infographic

Customer Experience, Retention September 3, 2020

When it comes to building a successful brand, you need a loyal customer base. And as much as you work to attract new buyers or clients... it's even more important to keep your current customer base happy. That's where an effective retention strategy comes in. 

Customer retention is more cost-effective than acquisition... and it can have a ripple effect. When current customers are pleased with their experience of a brand, it's becomes even easier for you to convert prospects. So before you roll out your next acquisition campaign, consider what you're doing for your current customers. It pays off in the long run.

Check out the infographic below to see why customer retention is worth the investment. And keep scrolling to see a video of a successful retention program in action. 

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Why Customer Experience Matters for the Financial Industry

Financial Services, Customer Experience April 22, 2020

A recent Adobe study found that 63% of financial services organizations ranked customer experience as their number one priority. To keep up with the competition, you need to put your customers first… or they’ll find a provider who does.

Today, customers expect a seamless digital experience across channels, personalized advice and a financial partner they can trust. Take a look at this infographic to see why customer experience matters to the financial industry — now more than ever.

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Transforming Customer Experience in the Financial Services Industry

Financial Services, Customer Experience April 7, 2020

When it comes to the financial services industry, customer loyalty needs some attention. Because in this business, the name of the game is customer experience (CX). But what does that mean in today’s world?

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How To Make Customer Data Actionable — In Real Time

Digital Marketing, Customer Experience April 6, 2020

Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action, including:

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B.E.M. — What Is It? And Why Do You Need To Start Using It?

Customer Experience April 3, 2020

To begin with... put your audiences first.

Why? Because the digital world thinks audience first, not media first. Grouping online audiences by demographic produces very narrow targets that do not necessarily represent a brand's most productive audience. We call potential consumers who do not fit a rigid demographic profile "valuable wastage."

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AI Is Embedded Across Almost Every Product Category in Marketing — Are You Taking Advantage of It?

Customer Experience March 30, 2020

Yes, there are many pure AI platforms.

But like big data platforms or cloud computing, most of them are general purpose technologies simply being harnessed in the service of marketing — often under the cover of a more marketing-specific application.

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How to Identify Your Best Customers Across All Devices

Customer Experience March 25, 2020

Hint: Linking relevant data points is the key.

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How To Better Engage With Your Customers Using an Agile Marketing Approach

Customer Experience March 19, 2020

Today's modern marketer has to seek out every opportunity to learn new ways to engage consumers. In this case, Agile isn’t meant to be a synonym for nimble, but it may include project management elements that let modern marketing organizations act in a way that is more consistent with how businesses have changed in the 21st Century.

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