Today, the latest tech gadget gets everyone's attention. But good marketers are always looking for better ways to connect with their audiences. With so many tactics and so many channels available, it can be hard to decide where to invest your time and money. But, there's one channel that has stood the test of time and proven its worth time and again — 

In today’s complex marketing landscape, multichannel integration is not just a buzzword; it's a critical strategy for ensuring that your marketing efforts are cohesive, targeted, and effective.

As consumers continue to interact with brands across a variety of platforms, synchronizing your direct mail with digital touchpoints offers a powerful way to enhance customer experience, improve engagement, and drive conversions.

Just think...

If you had an offer that your customer/prospect simply couldn't refuse.

Would that make your month? Your quarter? Your year??

Great, but the big question is... what makes an offer truly irresistible?

Well, the answer lies in understanding the psychology behind consumer decision-making. Because there are proven psychological principles that drive high-converting promotions. Here's a quick look at the most common ones:

So, you’ve acquired a new customer... You probably spent a lot of money doing it. You crafted the perfect campaign to get your prospect to pull the trigger and choose YOUR brand over the competitors. Congrats... but don’t get too comfortable.  

You have a chance to create a long, fruitful relationship with this new customer. Or... they might be gone just as quickly as they came. It all depends on what you do next. And that’s where retention comes into play. 

Sure, customer acquisition is important. But what happens after you clinch that conversion? How do you ensure you don’t lose the new customers you worked so hard to get?  

Well, that’s where a well-thought-out retention strategy comes in. When you invest in customer retention, you can increase customer return rates, cut down on churn and drive purchase frequency to keep customers in the buying cycle. And it’s worth it: check out this infographic to see how a good retention strategy can boost your bottom line. 

When it comes to building a successful brand, you need a loyal customer base. And as much as you work to attract new buyers or clients... it's even more important to keep your current customer base happy. That's where an effective retention strategy comes in. 

Customer retention is more cost-effective than acquisition... and it can have a ripple effect. When current customers are pleased with their experience of a brand, it's becomes even easier for you to convert prospects. So before you roll out your next acquisition campaign, consider what you're doing for your current customers. It pays off in the long run.

Check out the infographic below to see why customer retention is worth the investment. And keep scrolling to see a video of a successful retention program in action. 

A recent Adobe study found that 63% of financial services organizations ranked customer experience as their number one priority. To keep up with the competition, you need to put your customers first… or they’ll find a provider who does.

Today, customers expect a seamless digital experience across channels, personalized advice and a financial partner they can trust. Take a look at this infographic to see why customer experience matters to the financial industry — now more than ever.

When it comes to the financial services industry, customer loyalty needs some attention. Because in this business, the name of the game is customer experience (CX). But what does that mean in today’s world?

Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action, including:

To begin with... put your audiences first.

Why? Because the digital world thinks audience first, not media first. Grouping online audiences by demographic produces very narrow targets that do not necessarily represent a brand's most productive audience. We call potential consumers who do not fit a rigid demographic profile "valuable wastage."