J&C Blog

Find all the latest marketing trends on the J&C Blog.

AI is a Marketer's New Best Friend

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data June 19, 2024

Seems everyone is talking about AI these days.

But the big question is, what are the best ways to use it in our everyday business?

First things first, let's address the elephant in the room: AI is no longer a futuristic concept; it's a reality that's already making waves in our industry. In fact, a recent Hubspot survey revealed that a whopping 64% of marketing professionals are already using AI tools in some capacity. Impressive, right?

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The Future of Marketing — Looking 3-5 Years Out

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data, Direct Mail, Hyper-personalization June 12, 2024

As a direct marketing pro, you know that the playing field is always changing. So let's take a sneak peek at some key trends that are going to transform how we do business in the next 3-5 years.

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The CMO Role Is Transforming – How Do You Measure Up? (Score sheet)

CMO, Inbound Marketing, Direct Marketing, Data Marketing, Relationship Marketing, Email Marketing, Marketing Data April 26, 2024

As a chief marketing officer, you know the traditional marketing playbook has been thrown out the window.

Today, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up in these key areas (Rate yourself: 1 Novice – 10 Guru):

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Using Hyper-targeting and Hyper-personalization Without Relying on Sensitive Personal Information

Direct Marketing, Personalization, Marketing Data, Hyper-targeting, Hyper-personalization April 25, 2024

This is the last of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied without using sensitive or protected personal information. If you missed any previous installments, you can find them here: Part 1; Part 2; Part 3

In today's digital marketing landscape, the integration of hyper-targeting, hyper-personalization, alongside behavioral insights and data-driven creativity, can set the stage for groundbreaking multi-channel campaigns.

Here's what you need to know to get the most out of your efforts...

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Recession Marketing: The Direct Approach

Personalization, Marketing Data July 4, 2022

In any economic downturn, marketers can quickly find themselves in unfamiliar territory. Sure, no two recessions are alike. But marketers who have been around the block once or twice (or three times) may notice patterns in consumers’ purchasing behavior and/or in marketers’ strategies. And those strategies can either boost or bust their overall performance.

Often what you’ll see in a recession is consumers will tighten their belts and reduce their spending. As a result, sales drop and companies start cutting costs and reducing prices. Budget cuts across the board follow.

But hold on… wholesale reductions like these can be a mistake.

So, How Do You Market In Times Like These?

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System Failure - Please Check Your Marketing Message

Personalization, Marketing Data June 16, 2022

With hundreds and hundreds of decisions to make every hour, how do humans ever get through the day?

Well, it comes down to System 1 and System 2 thinking.
For example, if a speeding taxi were racin
g toward you as you stepped off the curb, you’d jump back. No thinking involved.

Or maybe it’s something more subtle, like noticing the facial cues of an angry boss. Either way, in these types of situations, your thinking is automatic. That's called System 1 – and it’s a far cry from the more deliberate kind of thinking you do when you’re asked to work through an algebra problem, assemble some new furniture, or do your taxes — the long-form. That’s System 2 thinking.

The idea that we use two systems to process information was detailed by Daniel Kahneman in his best-selling book, Thinking Fast and Slow.

And this concept is directly related to marketing and how consumers arrive at a purchase/no-purchase decision?

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Is AI Part of Your Marketing Plan?

Personalization, Marketing Data June 5, 2022

It’s been quite a ride.

COVID-19… The Great resignation… Hybrid work styles…

For marketers, this has been the most tumultuous 2+ years in recent memory.

But if you’re reading this, congratulations, you made it this far...

So enough already. Enough looking back, enough lamenting about what was.

Let’s take a look ahead.

What’s next?

What’s out on the horizon?

What could impact your business in the next two years?

Well, how about Artificial Intelligence (AI).

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3 Data Trends That Should Drive Your 2022 Marketing Objectives

Personalization, Marketing Data April 7, 2022

Did you know 90% of the world’s data was created in the past two years?  

It’s true.  

It’s one of the many takeaways in Simon Data’s 2022 State of Customer Data report (available here).  

That statistic alone shows how vital it is to stay on top of the latest consumer data, trends and habits. This exponential growth means marketers need to keep up… or get left behind.  

So looking ahead: what’s next for marketing data? Here’s how data trends are evolving in 2022. 

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5 Things Email Marketers Should Know About Apple’s Mail Privacy Protection Feature

Email Marketing, Marketing Data August 12, 2021

When it comes to email marketing, you could have the cleanest list... the most pristine copy... the most eye-catching design. But success can often come down to metrics. With the advent of tracking pixels and custom tracking URLs, metrics like open rate and click-through rate have been easy to collect.

Until now. 

Apple is expected to release iOS 15 this Fall. And one key feature in this update is Mail Privacy Protection 

What is Mail Privacy Protection? 

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Branding and Marketing Efforts are Shifting Amid COVID-19

Marketing Data July 22, 2020

There’s no doubt that the pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or completely scrap their marketing calendar. In a recent survey of marketing professionals across industries, only 6% didn’t have to change their marketing strategy. The rest are refocusing messaging or changing how they do business. Forty-five percent of companies surveyed say the impact is moderate… they haven’t had to throw everything out the window. But 18% have found themselves changing drastically.

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