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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Branding and Marketing Efforts are Shifting Amid COVID-19

Marketing Data July 22, 2020

There’s no doubt that the pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or completely scrap their marketing calendar. In a recent survey of marketing professionals across industries, only 6% didn’t have to change their marketing strategy. The rest are refocusing messaging or changing how they do business. Forty-five percent of companies surveyed say the impact is moderate… they haven’t had to throw everything out the window. But 18% have found themselves changing drastically.

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13 Types of Essential Marketing Data and What They Can Do For You

Digital Marketing, Marketing Data March 30, 2020

Marketing and communications are in a rapid pace of ongoing transformation. The ability to track media, channel, and device consumption has never been greater. Marketers can now track and identify consumers across some offline and nearly all online behavior. They key to all of this? Marketing data. The immense amount of data available to marketers is growing more and more useful in the digital age. As marketing decisions become more complex and with shorter horizons, big data and other analytics capabilities become faster, more efficient, and more affordable for small businesses as well as enterprises. To help marketers make use of the data at their fingertips, we have broken down the various types of marketing data and how each can help your business.

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