There’s no doubt that the pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or completely scrap their marketing calendar. In a recent survey of marketing professionals across industries, only 6% didn’t have to change their marketing strategy. The rest are refocusing messaging or changing how they do business. Forty-five percent of companies surveyed say the impact is moderate… they haven’t had to throw everything out the window. But 18% have found themselves changing drastically.