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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Bottom Line: 5 BoFu Tactics eCommerce Companies Can Take On

Data Marketing, Relationship Marketing, ecommerce January 14, 2021

When it comes to eCommerce marketing, you need to take stock of your sales funnel from the top... through the middle... and last but not least, the bottom. If you’ve been following along with our blog series, you’ve made it to the final installment of our eCommerce Sales Funnel series. And if you missed it, head over to our posts on ToFu tactics and MoFu strategies to explore the rest. 

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Stuck in the Middle: The MoFu Strategies Your eCommerce Brand Should Try This Year

Data Marketing, Relationship Marketing, ecommerce January 7, 2021

Here’s a New Year’s resolution for eCommerce marketers: ramp up your middle-of-the-funnel strategies. Sometimes referred to as “MoFu,” this strategy helps nudge people down through the funnel once they’re already familiar with your brand.  

And to see some top-of-the-funnel (or ToFu) strategies, take a look at this blog post. And since J&C knows these strategies top-to-bottom, stay tuned for our final post of this series: bottom of the funnel. 

Now let’s take a look at how you can make the most of the middle: 

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It's Time for ToFu: 3 Top-of-Funnel eCommerce Marketing Tips

Data Marketing, Relationship Marketing, ecommerce December 3, 2020

Gift-giving season is here... But this year, with safety on everyone’s mind and technology readily available, eCommerce is more relevant than ever.  

The competition is fierce out there. And every level of the sales funnel is important to get right. 

But let’s take it from the top. The top of the funnel, that is.  

Here are three ToFu strategies to try for this season and the year ahead.  

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