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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Best Customer Acquisition Channel Right Now

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-targeting, Hyper-personalization, Emotional Marketing September 26, 2024

The 7 statistics below speak for themselves — and here’s what they're saying:

"Direct marketing, when executed well and professionally, can be a highly profitable customer acquisition channel for marketers in just about any industry or vertical."

It's further proof that direct response marketing is an effective and productive channel for today's modern marketers. Here are seven distinct advantages the direct response channel can give you;

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Using Hyper-targeting and Hyper-personalization Without Relying on Sensitive Personal Information

Direct Marketing, Personalization, Marketing Data, Hyper-targeting, Hyper-personalization April 25, 2024

This is the last of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied without using sensitive or protected personal information. If you missed any previous installments, you can find them here: Part 1; Part 2; Part 3

In today's digital marketing landscape, the integration of hyper-targeting, hyper-personalization, alongside behavioral insights and data-driven creativity, can set the stage for groundbreaking multi-channel campaigns.

Here's what you need to know to get the most out of your efforts...

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Using Hyper-targeting and Hyper-personalization in Banking, Credit Cards and Insurance

Direct Marketing, Personalization, Data Marketing, Hyper-targeting, Hyper-personalization April 18, 2024

This is the third of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied in data rich categories such as banking, credit cards and insurance. This includes strategies for each channel, as well as real world examples. If you missed previous installments you can find them here: Click here for Part 1. Click here for Part 2

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The Benefits of Hyper-Targeting and Hyper Personalization

Direct Marketing, Personalization, Data Marketing, Hyper-targeting, Hyper-personalization April 12, 2024

This is the second of four blog posts on Hyper-targeting and Hyper-Personalization. These two strategies are frequently misunderstood, as marketers attempt to use one strategy, when they really mean the other. In this post, the benefits of using each strategy individually are explained, as well as the benefits of integrating and using them together to create a seamless marketing funnel. If you missed the first installment of the series, you can find it here.

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Transforming Marketing with Hyper-targeting and Hyper-personalization

Direct Marketing, Personalization, Relationship Marketing, Hyper-targeting, Hyper-personalization April 4, 2024

This is the first of four blog posts on Hyper-targeting and Hyper-Personalization. In this post, each of these strategies is defined, and their similarities and differences outlined. Also, some ideas are provided for how each of these strategies can be applied within different marketing channels like direct mail, email, search and content marketing.

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