J&C Blog

Find all the latest marketing trends on the J&C Blog.

How to reevaluate your buyer personas for 2016

Best practices February 4, 2016

With the new year come numerous changes. From New Year’s resolutions to new goals, this time of year makes it more evident than ever how much people change. Buyer personas, like people, are constantly evolving with consumers’ varying wants, needs, interests and goals. Therefore, creating buyer personas is not a one-time deal but an ongoing process.

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5 tips for collaborating with your new agency

Best practices January 27, 2016

“Coming together is a beginning;
keeping together is progress;
working together is success.”

Henry Ford

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How to boost employee engagement during the holidays

Best practices December 8, 2015

The holiday season is a time for gift-giving, hot cocoa-sipping, family reunions and of course well-earned time off for employees. While the holiday season brings many joys, it also brings new obstacles for many organizations, the biggest of which is keeping employees engaged and motivated throughout the season.

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Marketing in style: 5 reasons why style guides matter

Best practices January 22, 2014

Does your organization have a style guide for its marketing content? If it doesn’t, it should. Your credibility with your target audience may be at stake.

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‘Your personalized emails are not personal.’ Common misconceptions and how to improve what you're doing.

Email Marketing, Best practices November 13, 2013

OK, I admit it. My only wish is to be able to tell marketers when their “personalized emails” are, in fact, not personal at all. This bold statement is not based solely on the fact that most marketers will say they are doing something when in truth they are lacking in the execution. Rather, my frustration stems from the fact that most people who say they are already personalizing emails are basically telling me that they see no value in optimization. They are already closed off to any possibility of improvement.

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The worst questions to ask on an RFP, and what you should be asking instead

CMO, Best practices September 11, 2013

If you’ve ever been tasked to respond to a request for proposal (RFP), you probably came across some questions that caused you to scratch your head. Here are my favorites, followed by my observations about what these marketers should be asking.

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A helpful checklist for online demo development

Best practices August 21, 2013

Online demos are a great tool to motivate prospects and customers and get them engaged with your product. When you invest in a demo, you want it to be as effective as possible in order to generate maximum ROI. However, this can be difficult to determine. How do you gauge if your demo is compelling, engaging and viewer-friendly?

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2 different lead generation techniques and philosophies: have them find you, you find them

B2B, Best practices July 30, 2013

Most marketing and sales organizations thrive on identifying new business opportunities and generating leads. I often wonder if the marketing industry celebrates customer retention nearly to the degree it should. But the reality is leads, prospects and new customers are one of the key priorities for most marketing organizations.

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7 advantages of direct mail

Driving response, Best practices, Direct marketing July 17, 2013

With the proliferation of channels, marketers are often forced to make trade-offs. One of the questions they find themselves asking is: What are the advantages and expected returns for certain channels?

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The top 5 challenges that threaten the success of your demo

Best practices July 12, 2013

According to YouTube, viewers watch more than 6 billion hours of video each month on the site. That’s almost an hour for every person on Earth. And that is 50% more1 than last year.

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