For brands, ramping up your social media presence may seem like a Herculean task. And it’s not easy… it takes strategy, planning and testing. You often have to throw a variety of posts at the wall and see what sticks. There’s no one way to do social media… it all depends on your brand, your goals and your audience.
So, before you embark on your social media journey, here’s a roadmap to help guide you to the right strategy.