As a direct marketing pro, you know that the playing field is always changing. So let's take a sneak peek at some key trends that are going to transform how we do business in the next 3-5 years.
As a direct marketing pro, you know that the playing field is always changing. So let's take a sneak peek at some key trends that are going to transform how we do business in the next 3-5 years.
You're probably hearing a lot of buzz about large language models (LLMs) and generative AI these days. And for good reason – this technology is poised to transform marketing in some major ways.
Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).
In the world of direct marketing, where every strategy is meticulously crafted, it's important that we don't miss the underlying fundamental truth that governs consumer behavior. While research, reviews, and specifications play a role in the consumer's decision-making process, there's something else at play.
Something much deeper...
In the ever-evolving landscape of digital marketing, email remains a powerful tool.
If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones. In addition to the legwork and effort, the cost of acquiring a new customer can be up to five times higher than retaining an existing one.
That means customer retention is a crucial aspect of any marketing strategy.
And you, as the marketing manager, should make it a top priority, here's why...
If you’re lucky...
You have prospects knocking on your door asking for help with a specific issue. They know you. And they know you can fix their problem. For a solution-aware prospect like this, you just need to convince them that you offer the best remedy because you have the secret sauce (the old “CONVINCE_______ THAT___________BECAUSE_________” proposition).
Then there is the prospect who is walking around unaware of you...
Direct mail automation has changed the way marketers communicate with their target audience.
Many marketers are now integrating technology with traditional direct mail strategies and streamlining the multi-step marketing process. It can be a quick and easy solution for them.
When it works...
Advertising…it’s everywhere you look.
From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.
Don't look now — Q4 is here.
We’re moving into the biggest shopping season of the year – and your holiday shopping campaigns are beginning to take shape. As you know, the fourth quarter is a crucial time for many marketers. This is prime time for brand awareness, acquisition and, of course, driving revenue.