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J&C Blog

Find all the latest marketing trends on the J&C Blog.

How to Make Direct Marketing Work for Insurance Companies

Direct Marketing, Direct Mail, Creative November 15, 2022

Insurance companies know risk.

But do you know the best way to attract and convert prospective policyholders?

If you follow a few important guidelines, your best, most effective, and most profitable channel could be direct marketing.

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7 Ways to Get Better Results in 2023

Direct Marketing, Direct Mail, Creative October 28, 2022

It's been a hell of a couple years.

Supply chain issues... political nonsense... inflation worries... not to mention a never-ending pandemic.  

It's no wonder a lot of companies are tightening their belts and bringing some marketing work in-house. After all, it’s cost-effective, it gives you total control, and you know exactly how and where your money is being spent.

 But…

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What Makes a Control a Winner

Direct Marketing, Direct Mail, Creative October 7, 2022

In our continuing analysis of direct mail control packages, we attempt to zero in on exactly what makes a control — a control.

What are readers attracted to?
What interests them about it?
Why do they read it?
Why do they respond to it?

Some controls are so good that they’ve bested all challengers to date. And they remain the undisputed control — sometimes for years. These are known in the industry as “Grand Controls.” You may have received some in your own mailbox. They show up every so often and you know you’ve seen them before. Chances are, you’ll keep seeing them until you respond — or a new control package beats it.

But the baffling thing is...

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Why a Control Is Crucial

Direct Marketing, Direct Mail, Creative September 6, 2022

Your control.
The unique marketing juggernaut that delivers consistent results, more sales, and higher revenue time and time again.

In other words, it's one of the highest-performing campaigns you've produced to date.

That's precisely why...

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Why Are People Falling Back in Love with Direct Mail?

Direct Marketing, Direct Mail, Creative August 22, 2022

According to MarketingSherpa, 76% of consumers say they trust promotions they receive in the mail.

Another recent survey (State of Direct Mail Consumer Insights from LOB) states that 50% of consumers aged 34-54 who receive direct mail from a brand think it feels more important than receiving an email.

And SmallBizTrends.com reports that 70% of consumers say direct mail is more personal than online interactions.

So what’s going on here?

Why’s direct getting all the love lately?

The short answer…

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Numbers Don't Lie — AND Here's what they say about direct mail

Direct Marketing, Direct Mail, Creative August 5, 2022

A recent report (the State of Direct Mail Consumer Insights, produced by Lob and Comperemedia) shows why direct mail remains a powerful and important part of any successful marketing plan. 

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Insurance marketers know the value of direct – especially now

Direct Marketing, Insurance Marketing, Direct Mail, Creative July 23, 2022

Paper costs are soaring… printing costs more… postage just went up… but insurance marketers continue to rely on direct mail for the results they need. In fact, consumers might see a slew of direct mail in Q4 2022. Here's one reason why...

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“I always wanted to be somebody, now I realize I should have been more specific.”   – Lily Tomlin

Direct Marketing, Email Marketing, Direct Mail, Creative May 18, 2022

Did you ever notice...

The most successful direct response campaigns have something in common —

Specifics.

I was first introduced to this idea while on a call with the great Herschell Gordon Lewis. During the discussion, he simply said — “…specifics sell.”

And the beauty of this concept is that it applies to direct mail... email... display ads... websites... landing pages... etc.

Be personal. Be relevant. Be specific.

If you write in generalities, if you write in broad strokes, if you pen mere platitudes, your copy will not only

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Why Your Direct Mail Package Should Take Advantage of Informed Delivery

Direct Mail May 5, 2022

46 million. 

That’s how many people in the US have signed up for the USPS Informed Delivery Program. This makes up about 7-10% of total US mail recipients (300 million+).  

But what is Informed Delivery? Those who sign up for Informed Delivery get daily emails from USPS, showing a preview of what’s on the way to their mailbox.  

And the impact among the people who opt in is significant. In fact, Informed Delivery emails get open rates as high as  63%. When you compare that to the 15% average open rate for other emails, it blows those numbers out of the water. 

So what does that mean for marketers? 

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Financial Service Brands Need to Connect the Way Customers Want

Direct Mail April 22, 2022

These days marketing is multichannel, with multiple efforts, multiple touchpoints, and multiple ways of reaching consumers. And although reaching out may be a multi-channel, multi-effort endeavor, the way consumers respond is now more singular than ever before...

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