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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Making of a Direct Response Control Buster

Direct Marketing, Direct Mail, Creative September 9, 2021

So you have a killer direct mail control package. Well done. It's getting some results... it's been working for years... it's a control, after all.

But here's the thing. You can always improve your control. 

Whether little by little through split testing or head-to-head with a brand new creative execution, you should always put your control to the test. And if a new control unseats your original... it's time to do it again.

Read on to learn how to build a package that can bust your control.

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How to Create a Successful Insurance Mailing

Direct Marketing, Insurance Marketing, Direct Mail August 27, 2021

Insurance: it’s one of the most complex industries out there.

With all the intricate information about plans, premiums, benefits, and beyond… well, it can be hard to wrap your head around.

This is even harder to do when your goal is:
• Get people to open your package… then read it
• Communicate with them in the simplest language possible
• Inspire the reader to take action

It’s a difficult challenge, but worth the effort. 70% of customers prefer to receive information about healthcare and insurance through the mail. When it comes to the insurance industry, direct mail continues to outperform every other channel, including digital.

But what makes an insurance direct mail package successful?

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Simplify. Simplify. Simplify.

Direct Marketing, Direct Mail, Creative July 21, 2021

Henry David Thoreau said we need to "simplify" over 150 years ago...

And it's still just as true today.

Especially in the world of direct mail design.

Because direct mail design, much like digital design, has been changing over the years.

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Short Copy is Having a Moment - Here's why

Direct Marketing, Direct Mail, Creative June 25, 2021

There is a long-standing debate in direct mail —

Long detailed copy? Or short, quick-hitting copy?

What’s the best? Most effective? Most responsive?

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2021 USPS Cost Hikes: Is Direct Mail Still Worth It?

Direct Marketing, Direct Mail June 21, 2021

Effective August 29, 2021, many USPS services will see their first significant cost hike since 2019. The cost of a first-class stamp will increase 5.45% (from 55¢ to 58¢), while the cost of a domestic postcard will increase over 11% (from 36¢ to 40¢).  

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12 Thousand Online Shoppers Reveal What Makes Them Click

Direct Marketing, Direct Mail, Creative May 28, 2021

Today’s online shoppers face an ever-growing number of choices and mountains of information as they traverse the long and winding path toward a purchase.

Well recent research from Google has revealed that there are some specific strategies to help marketers make sense of what’s often referred to as the “messy middle” of that purchase journey. And it may help your brand land in the right place with the right messaging to the right shopper at the right time.

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Smart Marketers Will Be Heading to the Post Office Post-Pandemic

Direct Marketing, Direct Mail, Creative May 14, 2021

You are ZOOM-ed out. You’re Webinar-ed out. You’re emailed out.

And — if you are — you KNOW your customers and prospects are. So, what’s the best way to reach the digitally exhausted, the weary-eyed masses in the post-pandemic world?

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Take Advantage of USPS Promotions with These Emerging Direct Mail Trends

Relationship Marketing, Direct Mail March 11, 2021

Direct mail is constantly evolving. And innovation can pay off. It can generate higher response rates among your target audience... and it can even get you a discount from USPS. 

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Variable Data Printing & Direct Mail Are Poised for a Renaissance in 2021

Data Marketing, Direct Mail February 18, 2021

Direct mail has been a powerful marketing channel for decades.  

But looking ahead... it seems that direct mail is poised for a new renaissance in the 2020s.  

Customers are becoming more wary of digital tracking and privacy on the web... 

And the integration of new media with tangible mail creates a powerful, lucrative marketing opportunity. 

This is especially true when you’re trying to micro-target new customers and build lasting relationships with existing customers 

After allthese innovations simply help do what marketers have always tried to do: get the right offer in front of the right person at the right time

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Direct Marketing: Your Secret Weapon For Re-Establishing Customer Relationships

Relationship Marketing, Direct Mail July 16, 2020

A good direct marketing campaign does three things well: 1.) It promotes the right product/service, 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

Direct marketing also gives you a chance to deliver your best offer directly to the people who most need them.

In times like these, it’s important to remember that direct marketing is a good way to:

  • Build and re-establish relationships with customers
  • A/B test different offers
  • Reach the right people, with the right message at the right time
  • Increase sales

But a good direct marketing campaign requires careful planning and a firm grasp of direct marketing tactics and techniques. Knowing how and when to use direct marketing can help you achieve your business goals. But before you get started, there are a few things to keep in mind:

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