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J&C Blog

Find all the latest marketing trends on the J&C Blog.

large language models (LLMs) and generative AI — What you should know

Direct Marketing, Personalization, Relationship Marketing, A/B Testing, Direct Mail, Direct Mail Format May 23, 2024

You're probably hearing a lot of buzz about large language models (LLMs) and generative AI these days. And for good reason – this technology is poised to transform marketing in some major ways.

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Choosing the Right Direct Mail Format: Envelope vs. Postcard

Direct Marketing, Personalization, Relationship Marketing, A/B Testing, Direct Mail, Direct Mail Format May 3, 2024

Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).

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The Emotional Impulse: Unveiling the Heart of Consumer Decisions

Direct Marketing, Direct Mail, Creative March 12, 2024

In the world of direct marketing, where every strategy is meticulously crafted, it's important that we don't miss the underlying fundamental truth that governs consumer behavior. While research, reviews, and specifications play a role in the consumer's decision-making process, there's something else at play.

Something much deeper...

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Mastering the Art of Email Marketing: 5 Key Considerations for Success

Direct Marketing, Direct Mail, Creative January 29, 2024

In the ever-evolving landscape of digital marketing, email remains a powerful tool. 

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Customer Retention — Your Secret Weapon

Direct Marketing, Direct Mail, Creative December 1, 2023

If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones. In addition to the legwork and effort, the cost of acquiring a new customer can be up to five times higher than retaining an existing one.

That means customer retention is a crucial aspect of any marketing strategy.

And you, as the marketing manager, should make it a top priority, here's why...

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Be Aware of Your Customer's Awareness

Direct Marketing, Direct Mail, Creative November 15, 2023

If you’re lucky...

You have prospects knocking on your door asking for help with a specific issue. They know you. And they know you can fix their problem. For a solution-aware prospect like this, you just need to convince them that you offer the best remedy because you have the secret sauce (the old “CONVINCE_______ THAT___________BECAUSE_________” proposition).

Then there is the prospect who is walking around unaware of you...

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Thinking About Direct Mail Automation? Not so fast…

Direct Marketing, Direct Mail, Creative November 5, 2023

Direct mail automation has changed the way marketers communicate with their target audience.

Many marketers are now integrating technology with traditional direct mail strategies and streamlining the multi-step marketing process. It can be a quick and easy solution for them.

When it works...

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All Advertising Is Based on Direct

Direct Marketing, Direct Mail, Creative October 19, 2023

Advertising…it’s everywhere you look.

From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.
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End This Quarter With A Win

Direct Marketing, Direct Mail, Creative October 5, 2023

Don't look now — Q4 is here.

We’re moving into the biggest shopping season of the year – and your holiday shopping campaigns are beginning to take shape. As you know, the fourth quarter is a crucial time for many marketers. This is prime time for brand awareness, acquisition and, of course, driving revenue.

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ARE YOU TESTING ENOUGH?

Direct Marketing, Direct Mail, Creative September 24, 2023

Direct marketing has long relied on the art and science of testing to fine-tune campaigns, engage customers, and drive results.

Although over the last few years, there’s been a noticeable shift in the industry, with some direct marketers seemingly testing less than ever before. We did an informal survey and it seems several factors are behind this anomaly. (NOTE: Still testing, just not as much as before).

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