JNC-Web-Blog-Home-Header-Banner-Image-1200x800.jpg

J&C Blog

Find all the latest marketing trends on the J&C Blog.

Ron Jacobs on the State of Marketing, Storytelling and AI

Direct marketing, data marketing, Artificial Intelligence, Podcast, Behavioral Economics, AI May 23, 2019

 

Everyone is a marketer in some way. It can be as small as what you choose to post on your social media channels or as large as a company’s multi-channel acquisition campaign. Regardless of how obvious it is, marketing infiltrates every part of our lives. J&See: Views on Marketing, an original podcast from J&C, explores how marketing influences the world around us.

In the first episode, Meg Goodman talks to Ron Jacobs. He is the CEO and founder of J&C as well as co-author of the best-selling book, Successful Direct Marketing Methods. Together, Meg and Ron explore how marketing has changed over the years — and where it’s headed in the future. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month. 

continue reading

3 Ways AI Can Improve Your Marketing Efforts

Digital Marketing, personalization, Artificial Intelligence February 27, 2019

 

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

But what exactly is AI? Put simply, AI is a system that can learn, reason and solve problems. And marketers see the potential. Here’s a brief look at how this technology can change the way marketers reach their audience.

continue reading

Recent Posts