J&C Blog

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Purchase triggers: How to address the top needs of car buyers

Automotive Industry August 26, 2014

Have you ever bothered to squint during a car commercial so that you could see the insect-small legal print? I have. In part it read: “Fantasy, do not attempt.”

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Demographics and the automotive purchasing mindset: How to create a campaign that speaks to everyone

Automotive Industry August 20, 2014

Let’s consider for a moment the consumer. Who exactly comes to mind? Someone active in the marketplace, we all know that, but how often does an actual person, with limbs and hair and maybe even a little dash of attitude, form in your imagination?

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Five car shopping trends that automotive marketers shouldn’t ignore

Automotive Industry August 14, 2014

Effective automotive marketing requires an understanding of shopping trends, as well as buyer needs and wants. Auto shopping has evolved over time. The new car buyer is increasingly tech-savvy and research-reliant. Understanding consumer online behavior, can help automotive marketers and dealers be in the right place at the right time.


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Impact of personalizing automotive email marketing

Email Marketing, Automotive Industry July 3, 2013

When it comes to automotive communications, consumers prefer personalized communications.

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