An average of 227 million adults tune to AM/FM radio each week, creating almost $20 billion in revenue for radio stations. The majority of that revenue comes from advertisements. Marketers have been using radio as a major channel since the first paid radio ad in 1922.
Although they are limited to only what the listener can hear, marketers use some of the same techniques for radio that they use for every type of marketing. In this episode of J&See: Views on Marketing, Meg Goodman sits down with Mark Long, the Production Director for Townsquare Media in Boise, Idaho. Mark breaks down the differences between radio and traditional marketing as well as the different types of radio. Mark also provides insight into the direction he sees radio heading and how marketers will need to respond. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling conversation like this once a month.