J&C Blog

Find all the latest marketing trends on the J&C Blog.

A day in the life of a marketing agency

CMO February 2, 2016

These days, the term “transparency” is big. Politicians say they believe in it. CEOs insist that it’s the cornerstone of their corporate culture. Even NFL franchises are reluctantly being dragged onto the transparency bandwagon.

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A moving story: J&C finds a new home

CMO August 25, 2015

I started at Jacobs & Clevenger way back in 2000.

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What Role Can Content Play in CRM?

CMO April 23, 2015

Many companies use content marketing as a lead generation strategy. However, content can also be used to develop and support customer relationships. Engaging customers throughout their journey is essential to building engagement and customer lifetime value. Content focused on supporting key stages in the customer journey can deliver value and provide key engagement points.

Lead generation versus customer relationship management
Lead generation is all about customer acquisition, whereas customer relationship management is about engagement across the customer lifecycle. Effective customer relationship management can bolster customer lifetime value and increase customer retention rates. Customer retention rates are a metric that can be influenced and it’s a proven fact that retaining a customer is less expensive than acquiring one.1 Despite this, about half of companies focus on retention compared to companies that focus on acquisition.2 A carefully constructed content marketing program can allow a company to focus on customer retention and customer acquisition, thereby stretching marketing dollars further.

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Resolve to make 2015 the year of marketing success

CMO January 27, 2015

Many of the resolutions we make for ourselves at the beginning of the new year can be adopted at work. Our job as marketers regularly requires us to start with a clean slate and be clear, accommodating and successful in helping others make (and save) money.

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The top 6 downloads of 2014

CMO January 8, 2015

Over the last year, new developments in technology and new methods of marketing have changed the game for many marketers. Jacobs & Clevenger followed and closely studied the trends in all areas of marketing, and used our findings to create resource materials that many in the industry found compelling. These ebooks and guides helped dispel a lot of the uncertainty that came with the changes.

This article highlights our top six downloads of 2014. The free downloads include a marketing kit and plenty more. Share some of the thought leadership from the past year by clicking on the links within each featured download.

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5 of the top blog articles of 2014

CMO January 6, 2015

With 2014 gone, a year-end review is due. Our content marketing effort continues to be highly effective, and the benefits we’re experiencing are undeniable. We’ve written articles on topics ranging from direct mail best practices to trending marketing buzzwords in order to provide readers a complete portrayal of today’s marketing landscape.

This article features overviews of five of the top blog posts of 2014. Also included are insights gained from each. Click the links within each overview to read the article in full.

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3 reasons to be thankful

CMO November 25, 2014

It’s almost Thanksgiving. What does that mean in your world?

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The marketing entrance exam: 3 portfolio questions for aspiring creatives

CMO November 13, 2014

I can still see their faces as they closed in on me. Eyes burning with raw enthusiasm and a hint of desperation. Hands thrusting leather cases, laptops and iPads forward. And mouths opening in unison to ask the same burning question.

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Marketing goes Hollywood: A reality check

CMO November 6, 2014

I have a neighbor who is a defense attorney. One year at our block party, I asked him what he thought of “Law & Order.” He smiled slowly and confessed, “It’s not really like that.”

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If you blog it, they will come

CMO, Inbound Marketing November 5, 2014

As a proofreader at a marketing agency, I review all kinds of marketing materials. A typical workday involves making sure that direct mail letters, emails, newsletters and ebooks reach recipients error-free. But lately, another type of marketing communication has been piling up on my desk: the blog post.

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