J&C Blog

Find all the latest marketing trends on the J&C Blog.

How much email personalization is acceptable?

Email Marketing February 23, 2016

As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one important part of being relevant – but how much email personalizaiton is acceptable?

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3 New Ways to Use Triggered Emails in 2016

Email Marketing January 8, 2016

Triggered emails are especially potent because they take information you already know about your customers to build meaningful messages and offers to your current, potential and lost clients. If done well, trigger emails as a form of marketing automation is a time saving and highly effective way to build relationships with your target customers. Here are three new ways to incorporate triggered emails into your arsenal in 2016.


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Want a better email open rate? Start by reaching the inbox

Email Marketing July 23, 2015

If you’re like most marketers who use email in their campaigns, you probably would like to know that you are doing everything you can to improve your email open rates. Well, before you get too wrapped up in that, it’s a good idea to first ensure that your emails are reaching the inboxes on your subscriber list.


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Triggered emails: A high-caliber re-engagement tool

Email Marketing June 11, 2015

I don’t know how I started doing this, but whenever I decide to go ahead and buy something of significant value, either online or at a store, I refer to it as pulling the trigger. As in, “I pulled the trigger on those concert tickets.”


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2015 Marketing Strategies Based on 11 Retail Trends from the 2014 Holiday Season

Email Marketing March 26, 2015

Marketers often spend months dissecting the results of their holiday retail marketing efforts to ascertain how to refine the next holiday season's marketing plans for greater impact. Those who are studying the results of the 2014 holiday retail season are uncovering some insights that could have a tremendous impact on their plans for 2015.


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How content marketing supports the customer journey

Email Marketing March 10, 2015

In digital marketing, customers’ needs should always be the primary focus. Not only do all customers have needs, but those needs should be met in the most expedient and fulfilling way. Modern customers are discerning. Confronted with large volumes of messaging at all sides, they know how to get what they want and they will always go down the path of least resistance. Marketing your company successfully involves supporting the customer journey on their terms and considering their key decision points.


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Email marketing performance stats and benchmarks

Email Marketing October 29, 2014

Email performance is generally equated to open, click-through and conversion rates. While some sources have reported a decline in the basic engagement metrics, it appears that email is trending toward great productivity among those users that do engage. Revenue per email, return on investment and other performance metrics show promise with upward trends. Here are 6 email facts and associated insights that can serve as benchmarks and direction for email marketing efforts.

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Is Email Replacing Direct Mail?

Email Marketing September 4, 2014

Many have hypothesized that email will replace direct mail. When you think about the best ways to develop and maintain communication channels with prospects and customers, what comes to mind? With the Internet being such a vital part of life and work for many, developing a successful email marketing plan is one of the top go-to tactics for many marketers. However, even a successful email marketing plan is only one part of the full marketing picture. For many firms, a multichannel marketing approach is the best way to get those amazing results you desire.


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Why purchasing email lists is a bad idea

Email Marketing August 28, 2014

Successful email marketing is a goal for many companies. It is easy to see why email marketing is ramping up, with over 70% of mobile purchasing decisions being influenced by promotional emails.1 In order to achieve successful email marketing, it is necessary to have an email list
with a large number of prospective customers in the right target market. However, according to HubSpot, only 27% of marketers bought an email list this year.2

Although it might be tempting to buy a ready-made list of email addresses, purchasing email lists is generally a bad idea. The following is a list of potential problems that can be caused by purchasing email lists.

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Email worst practices: 7 common errors to avoid

Email Marketing August 21, 2014

This morning my inbox was packed. It seemed that all of humanity was urgently trying to reach me.


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