According to a recent report, 53% of marketers agree that welcome messages best help achieve their business goals, up from 15% in 2011.¹

Email is one of the most effective and most common channels marketers are using today. With so many marketers using email marketing, what are the current email trends, stats and facts? What are the best days of the week for driving engagement, opens and click-throughs? Are those the same days that deliver the highest ROI? How often do consumers check their email? Do those who engage with an email spend more? We’ve compiled a list of stats that can help you understand the current state of email marketing. Check out these 10 incredible emails facts and stats.

Mobile optimized emails are becoming a must. Mobile optimized emails lead to increased conversion rates and are a user expectation. Marketers not mobile optimizing their emails are likely suffering from compromised open rates, click-through rates and conversions. Mobile optimized emails are simply becoming a requirement for any email marketing effort. Here are facts that underscore the importance of ensuring you’re delivering mobile optimized emails.

Email is one of the most common channels marketers are using. With over 145 billion emails sent annually, averaging 9,000 emails a year per user, marketers are constantly wondering, “How much email is too much?” In contact strategy design, clients often ask us, how many emails are acceptable to send, and over what period of time?
We’ve compiled a list of stats that can help you gauge where your marketing programs fall among the norms of email marketing frequency.

Email marketing continues to be one of the common forms of marketing, with the number of emails annually deployed continuing to grow. So what are the most effective forms of email marketing? It turns out that triggered emails continue to prevail as one of the most effective forms of email marketing, as they are driven by actual user behavior. Triggered emails are typically automated emails that a user receives based on an action or behavior.

Subject line testing is one of the easiest and most popular practices for successful email marketing. In fact, 83% of marketers believe testing subject lines is the most effective method to optimize emails.¹

Most businesses have two kinds of customers: those who are actively using their products and those who are infrequently engaged.

Marketers are continually challenged with finding ways to motivate audiences. In an ideal world, we’d have limitless budgets and the task of delivering eye-popping offers would be relatively easy. We could forgo accountability and wildly incentivize audiences to the point where they would flock to shopping carts. But alas, without considering incentive costs, it’s a virtual certainty our profits would evaporate and we wouldn’t be operating successful businesses.

Email marketers are a unique breed. We spend our days immersed in all stages of email development, researching the latest technology and design trends, and keeping up with constantly evolving email best practices. This means that email marketers are often more tech-savvy than the average person. However, do you know how tech-savvy your audience is?

I don’t know about you, but when I receive a marketing communication that addresses me as “Customer,” I tend to move on to the next item. This is doubly true with email, since I know the risk of viruses and spam is high.