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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Misuse of marketing data impacts email marketing program results

Email Marketing May 13, 2014

Building a successful email marketing campaign requires that marketers achieve relevancy in their marketing communications. I’d argue that successful email marketing programs in the future will leverage data to create relevant email marketing campaigns. The success will lie in leveraging data to create meaningful campaigns. My hypothesis is that data-driven campaigns are less likely to result in marketing fatigue if messages are considered relevant and valuable by audience.

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Conquer noise in the inbox: how to create priority emails

Email Marketing May 6, 2014

Winning the customers’ attention in their inbox has become highly competitive. People are getting a lot of email. Who is to say which emails are going to be opened by recipients? According to a study conducted by Lyris, 145 billion emails are sent per day. Personal, work and social emails tend to be priority. However, promotional and marketing emails are becoming more important to customers – mainly because marketers are getting smarter.

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4 essential disciplines of email testing

Email Marketing April 29, 2014

It’s easy for marketers to take for granted the inherent value of email as a research tool. Much of this has to do with the relative speed with which it can be executed. Some marketers move so fast they short-change the discipline necessary to think about what they want to learn. Many times this isn’t uncovered until after the campaign period and it’s too late to go back.

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4 Essential Disciplines of Email Testing

Email Marketing April 29, 2014

It’s easy for marketers to take for granted the inherent value of email as a research tool. Much of this has to do with the relative speed with which it can be executed. Some marketers move so fast they short-change the discipline necessary to think about what they want to learn. Many times this isn’t uncovered until after the campaign period and it’s too late to go back.

 

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6 tips to optimize welcome emails

Email Marketing April 23, 2014

According to a recent report, 53% of marketers agree that welcome messages best help achieve their business goals, up from 15% in 2011.1

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10 incredible email stats

Email Marketing March 20, 2014

Email is one of the most effective and most common channels marketers are using today. With so many marketers using email marketing, what are the current email trends, stats and facts? What are the best days of the week for driving engagement, opens and click-throughs? Are those the same days that deliver the highest ROI? How often do consumers check their email? Do those who engage with an email spend more? We’ve compiled a list of stats that can help you understand the current state of email marketing. Check out these 10 incredible emails facts and stats.

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Mobile optimized emails drive higher conversions and bad user experiences can have a negative impact on your brand

Email Marketing March 19, 2014

Mobile optimized emails are becoming a must. Mobile optimized emails lead to increased conversion rates and are a user expectation. Marketers not mobile optimizing their emails are likely suffering from compromised open rates, click-through rates and conversions. Mobile optimized emails are simply becoming a requirement for any email marketing effort. Here are facts that underscore the importance of ensuring you’re delivering mobile optimized emails.

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How Many Emails Are Too Many?

Email Marketing February 27, 2014

Email is one of the most common channels marketers are using. With over 145 billion emails sent annually, averaging 9,000 emails a year per user, marketers are constantly wondering, “How much email is too much?” In contact strategy design, clients often ask us, how many emails are acceptable to send, and over what period of time?
We’ve compiled a list of stats that can help you gauge where your marketing programs fall among the norms of email marketing frequency.

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Triggered emails continue as one of the most effective forms of email marketing

Email Marketing February 19, 2014

Email marketing continues to be one of the common forms of marketing, with the number of emails annually deployed continuing to grow. So what are the most effective forms of email marketing? It turns out that triggered emails continue to prevail as one of the most effective forms of email marketing, as they are driven by actual user behavior. Triggered emails are typically automated emails that a user receives based on an action or behavior.

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Are you overrating open rates?

Email Marketing February 18, 2014

Subject line testing is one of the easiest and most popular practices for successful email marketing. In fact, 83% of marketers believe testing subject lines is the most effective method to optimize emails.1

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