One of the biggest topics marketers wrestle with is how many emails are too many. Successful email marketing is a balancing act. You must create interesting and useful content, and communicate with your audience often enough to generate engagement, but not too often. One of the most important things to determine in any email marketing plan is the frequency of email. The most successful email marketing campaigns find the perfect balance—contacting potential users often enough that your brand and message are familiar, but not so often that users tune out or are driven away.
Metrics are a useful guide to determine how many emails are too many. The following three metrics are vital in helping you determine just the right frequency for an email marketing initiative.