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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Science of Behavioral Economics

digital marketing, Podcast October 10, 2019

Described as economic theory with a dose of human nature, the concept of behavioral economics has been around for over 40 years. As marketers, we need to understand why consumers do what they do and what affects those decisions. Behavioral economics can help us identify behaviors and adapt to irrational biases that influence every consumer. Why do we trust others more than ourselves to make financial decisions? Why are we more afraid of what we might lose than what we might gain? To help us understand, Meg Goodman sits down with Lou Carlozo on the BAI podcast to discuss the nature of human decision making and how we as marketers can predict it. 

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MARKETING YOURSELF: The Key to Self-Promotion

Direct marketing, Podcast, self-marketing September 20, 2019

 

Marketing isn't limited to brands and agencies. In fact, it can be as simple as a resume sent to your dream company. In order to snag that job, you'll have to sell them on one product: YOU. In this episode of J&See: Views on Marketing, VP of J&C Meg Goodman sits down with career coach and recruiter Michelle Barnard to discuss how you can successfully market yourself to potential employers. Read on for a few key points from their conversation. And don't forget to subscribe to J&See: Views on Marketing to hear an interview like this once a month.

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Mark Long on the Evolution of Radio Marketing

Direct marketing, Podcast, radio marketing August 8, 2019

An average of 227 million adults tune to AM/FM radio each week, creating almost $20 billion in revenue for radio stations. The majority of that revenue comes from advertisements. Marketers have been using radio as a major channel since the first paid radio ad in 1922.

Although they are limited to only what the listener can hear, marketers use some of the same techniques for radio that they use for every type of marketing. In this episode of J&See: Views on Marketing, Meg Goodman sits down with Mark Long, the Production Director for Townsquare Media in Boise, Idaho. Mark breaks down the differences between radio and traditional marketing as well as the different types of radio. Mark also provides insight into the direction he sees radio heading and how marketers will need to respond. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling conversation like this once a month.

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Ron Jacobs Talks AI on The Currency Podcast

digital marketing, Podcast, AI July 25, 2019

As an expert in the direct marketing field, Jacobs & Clevenger CEO, Ron Jacobs, is always looking for the latest developments in the industry. Recently, Ron joined Mike Gastin on The Currency podcast to “demystify AI for direct marketing”. In this episode, Ron breaks down AI’s role in direct marketing and the possibilities AI will present in the near future. Listen as he also explains how businesses can use AI to predict and implement more efficient marketing strategies across all channels.

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Patti Minglin on How to Reach Women Through Marketing

Direct marketing, Podcast, social media June 27, 2019

Although women make up half the population, many companies still treat them as a niche in the marketing industry. In the second episode of J&See: Views on Marketing, Meg Goodman sits down with Patti Minglin. Patti is the founder and CEO of Go Girl Communications, a marketing agency that specializes in helping clients reach female customers. Patti and Meg discuss how to successfully market to (or as Patti would say, with) women — and the common mistakes you should avoid. Read on for a few excerpts from her insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling conversation like this once a month.

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Ron Jacobs on the State of Marketing, Storytelling and AI

Direct marketing, data marketing, Artificial Intelligence, Podcast, Behavioral Economics, AI May 23, 2019

Everyone is a marketer in some way. It can be as small as what you choose to post on your social media channels or as large as a company’s multi-channel acquisition campaign. Regardless of how obvious it is, marketing infiltrates every part of our lives. J&See: Views on Marketing, an original podcast from J&C, explores how marketing influences the world around us.

In the first episode, Meg Goodman talks to Ron Jacobs. He is the CEO and founder of J&C as well as co-author of the best-selling book, Successful Direct Marketing Methods. Together, Meg and Ron explore how marketing has changed over the years — and where it’s headed in the future. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month. 

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Why Your Business Should Start a Podcast

digital marketing, Podcast April 11, 2019

Podcasts are one of the most accessible forms of media. People can listen anytime, anywhere. According to Medium, the majority of listeners tune in during their commute: 52% while driving and 37% while on public transportation. And 32% of listeners catch up while they’re working out. Essentially, podcasts have become a part of people’s daily routine.

Because of the instant reach podcasts offer, businesses have tapped into this format to promote their brand, stand out against competitors and reach new audiences. Here are four reasons your business should consider creating a podcast today. 

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5 Marketing Podcasts You Should Download Today

digital marketing, Podcast March 28, 2019

Audio-only storytelling isn’t a new phenomenon. From radio dramas like 1930’s War of the Worlds to FDR’s fireside chats, we’ve been tuning in for over a century. But podcasts changed the game for the 21st century. With free content available on-demand, it’s no wonder this form has exploded in popularity over the past few years.

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