JNC-Web-Blog-Home-Header-Banner-Image-1200x800.jpg

J&C Blog

Find all the latest marketing trends on the J&C Blog.

Marketing Beyond the Box with Jason Baumann

Direct Marketing, Podcast October 22, 2020

In the latest episode of J&See: Views on Marketing, J&C's Meg Goodman chats with Jason Baumann. He's a serial entrepreneur, non-profit alum and the president/founder of the digital marketing company Boxless Media. Together, they talk about retooling marketing plans amid the pandemic, leading with compassion, and how failure doesn't define you... it's the way you get back up again that does.

Click below to listen to the interview now. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

continue reading

Marketing in Sports with Bulls Equipment Manager Steve Pankow

Direct Marketing, Podcast, Influencers September 10, 2020

Professional athletes are some of the highest paid brand influencers in the world.... whether it’s Lebron James unveiling his newest pair of shoes or Tom Brady drinking from a Gatorade bottle during a game. A lot of these brand partnerships are decided for them by the league. However, some of these partnerships are decided by the equipment managers, members of the team in charge of selecting the best equipment for each player to use.

Just in time for the NBA playoffs, this episode of J&See: Views on Marketing features a special guest: Steve Pankow, Assistant Equipment Manager for the Chicago Bulls. Steve and Meg break down how he chooses equipment for the players and what the Chicago Bulls look for in a brand partnership.  And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

continue reading

How Your SEO Strategy Fits into Google's Perfect World (with Geoff Atkinson)

Digital Marketing, Podcast, SEO July 30, 2020

When building a website, companies have always been focused on creating a “user-friendly” interface. Online shoppers should be able to navigate around your website and make a purchase with ease. However, sometimes companies forget the biggest user of their website… Google. By controlling search engine results, they are the one who ultimately decide which websites get traffic. Long story short, if Google is happy, you’ll be happy.

On this episode of the J&See  Views on Marketing, we dive further into the world of SEO with the founder of Huckabuy, Geoff Atkinson. Meg and Geoff break down the basics of SEO and why Google plays a part in everything. Read on for some of the highlights of their conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a interview like this once a month.

continue reading

Start-up Marketing for Students with Manu Edakara

Podcast, entrepreneurship June 25, 2020

Some college students choose to spend their time at a university creating something of their own… such as a new business. With scholarships and grants, plenty of work space, and your choice of partners, college can be the perfect time to test out a new idea. As schools caught on, programs were created to help students build their own businesses and attract investors.   

One such program is the iVenture Accelerator at the University of Illinois. The iVenture team, lead by program director Manu Edakara, has helped their students raise over 17 million dollars since its start back in 2015. On this episode, Manu and Meg Goodman discuss the importance of programs like his on college campuses, the marketing behind a successful start-up and how situations like the pandemic can affect business. Read on for some of the highlights of their conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

continue reading

Conversion Rate Optimization with Kurt Philip

Direct Marketing, Podcast, SEO, conversion rate optimization, CRO, website traffic June 3, 2020

The customer buying journey involves getting clicks on your ads, guiding customers through your website, and completing a sale. You can have all the online traffic in the world but one tiny technical error can halt that journey in its tracks. Making sure your website functions properly and running your ads efficiently is the goal of conversion rate optimization, or CRO. On this episode of J&See, Meg Goodman talks CRO with Kurt Philip, founder of Convertica. Kurt and his team of experts identify issues with existing websites and provide support to increase traffic and click-through rates. Kurt and Meg also discuss running a remote company and the future of online businesses. Read on for some of the highlights of their conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

continue reading

Smart Online Marketing with Tom Libelt

Direct Marketing, Podcast, SEO, Brand Positioning, entrepreneurship May 13, 2020

Whether you are a small hardware store in the Midwest or a corporation based in LA, brand positioning matters. Where you show up in the search results matters. The type of customer reviews you are generating matters. What people are saying about you online helps to define your brand. Recognizing that is the first step to smart online marketing.

continue reading

Creating Togetherness Between Sales and Marketing with Jeff Davis

Direct Marketing, B2B, Podcast, Sales April 27, 2020

 Marketing and sales teams have the same goal: sell. But too often, they're not on the same page. The content created by the marketing team doesn't always align with the type of conversation the sales team wants to have with a potential customer. And this disconnect holds companies back. 

The solution is called “Togetherness,” a concept created by alignment expert Jeff Davis.

continue reading

That's a Wrap — Looking Back on Season One of J&See: Views on Marketing

Direct Marketing, Data Marketing, Podcast December 27, 2019

That’s a wrap! Season one of the J&See: Views on Marketing podcast has officially come to close. Since its inception in May, the podcast has grown into something bigger than we could have imagined. The goal was to get listeners to see how everyone is a marketer in some way or another. To do this, we searched for experts across all industries to show how companies and individuals employ very different — and useful — marketing strategies. Take a look at our season one line-up below — and subscribe so you're one of the first to hear season two. 

continue reading

How To Stand Out Using SEO and SEM (With Grant Simmons)

Direct Marketing, Data Marketing, Podcast, SEO December 19, 2019

Often times companies — especially start-ups — compete in a crowded space with competitors who have similar messaging, services or products. They end up trying to outspend the competition in the wrong places. But you can set your business apart when you know what you're doing. How? SEO, or search engine optimization. SEO is about knowing what your customers are searching for and connecting them with your goods or services.  

In this episode of J&See: Views on Marketing, Meg Goodman speaks with Grant Simmons, a digital marketing expert who specializes in SEO. Grant and Meg break down what exactly SEO is, how it differs from SEM and how companies can take advantage of these each to drive meaningful traffic to their sites. Read on for a few helpful takeaways from his interview. And make sure to subscribe to J&See: Views on Marketing to hear a conversation about marketing like this once a month.

continue reading

How To Navigate Omnichannel Marketing in the Digital Revolution (With Danny Flamberg)

Direct Marketing, Data Marketing, Podcast December 13, 2019

As we head into a new decade, we look back on how marketing has become more digital and more difficult to navigate than ever before. As words like “artificial intelligence” and “big data” enter the conversation, it can be hard to know how these concepts fit into your own marketing strategy. Lucky for us, we have Danny Flamberg, a marketing consultant who specializes in leading businesses into the new, digital age. His book, Dancing Through the Digital Revolution: A Marketing Playbook, serves as a guide for marketers looking to take advantage of the digital marketing wave. In this episode of J&See: Views on Marketing, Meg Goodman talks to Danny about the balance of personalization versus privacy, how data is more than a magic word and the impact of AI on our future. Read on for a few excerpts from their insightful conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

continue reading

Recent Posts