In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of this, you’re falling behind.
As an insurance company or an independent agent, you should use content marketing in order to build authority, increase exposure and offer help to your customers. To get started, take a look at these four forms of content that you can incorporate into your marketing plan today.