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J&C Blog

Find all the latest marketing trends on the J&C Blog.

How Insurance Companies & Agents Can Use Content Marketing

Content Marketing, Digital Marketing, Insurance Marketing May 9, 2019

In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of this, you’re falling behind.

As an insurance company or an independent agent, you should use content marketing in order to build authority, increase exposure and offer help to your customers. To get started, take a look at these four forms of content that you can incorporate into your marketing plan today. 

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What’s the Difference Between Content Marketing and Inbound Marketing?

Content Marketing, Inbound Marketing June 29, 2017

Even the most experienced marketer may have trouble telling the difference between content marketing and inbound marketing.

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30 Inbound Marketing Stats You Need to Get Manager Buy-In

Content Marketing May 30, 2017

In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.

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How to Get Prepared for Content Distribution Disruptors

Content Marketing May 18, 2017

If a tree falls in a forest, does anyone hear it? If a blog post is published, does anyone read it? Perhaps Google. Google is everywhere, after all.

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8 Customer-Centric Types of Content Marketing

Content Marketing April 25, 2017

Customer-centric content is key for developing a positive relationship with your target audience.

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3 Long-Form Types of Content Marketing Customers Want To Read

Content Marketing April 20, 2017

Is your potential customer ready to read? That’s the question you have to ask yourself before developing a long-form piece of content. When used correctly, long-form types of content marketing can be an incredibly powerful tool to earn a better reputation, increase brand awareness and increase conversion rates, and ultimately see better results from your content marketing campaign.

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6 Short-Form Types of Content Marketing

Content Marketing March 23, 2017

 

Novella or novel, which length is right for your target audience? That’s the question you have to ask yourself before creating a new piece of content. Short-form types of content marketing play a key role in engaging viewers and boiling down complex information into digestible portions.

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6 Engagement-Building Types of Content Marketing

Content Marketing March 2, 2017

If seeing is believing, then it only follows that visuals play a vital role in communication. That’s especially true as you decide on what types content marketing you are going to include in your content marketing strategy.

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Is Curated Content a Quick Fix for Your Business?

Content Marketing, Inbound Marketing June 7, 2016

Publishing multiple pieces of content weekly is the cornerstone of an effective inbound marketing program. Yet maintaining a consistent stream of content can be a challenge. Many marketers are looking for alternatives to generating original content. Curated content is one approach marketers are exploring. Marketers are often debating whether their organization should be considering curated versus original content.

 

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Increase Landing Page Conversions with Strategic A/B Testing

Content Marketing July 30, 2015

A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.

 

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