Customer loyalty can be fickle, as only 28% of customers loyal to brands, according to research from Accenture. As a result, marketers are left anxiously fretting over customers’ actions or inactions.
Today’s average customer has high expectations of businesses. People are no longer loyal to brands simply because they have a history with certain products or services. Customers remain loyal despite the many other brands clamoring for their attention because a company has created strategies that build long-term relationships, promptly respond to customers’ needs and desires and also generate multi-touchpoint engagement measures with content marketing.
Customer loyalty is nurtured by increased positive engagement with a brand.