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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Content marketing is a big idea for banks and financial institutions

Content Marketing, Financial Services June 11, 2014

Many banks, financial institutions and other financial service companies are faced with the challenge of building their brand. They are working to create differentiation in a market that is often commoditized in the customer’s mind. Financial institutions are challenged with creating more transactions and growing revenue, as well as diversifying their product portfolios, and ensuring their institution is offering and supporting current channels for banking and bill pay.

 

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Content marketing: Not your ordinary web page

Content Marketing April 1, 2014

Many marketers believe they are actively engaging in content marketing. I often hear marketers say, “We have a lot of pages on our website describing our services,” or “We have a number of case studies.” Content marketing is a strategically and analytically driven process of driving website traffic and converting that traffic to leads.

 

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Content Marketing’s Impact on SEO

Content Marketing March 5, 2014

Content marketing can be a key driver in ensuring that your company’s website ranks better through search engines. Content marketing includes ebooks, downloads, blog articles, checklists, videos and web pages. This is the optimal type of content that will support SEO/keyword analytics. Content development requires specialized techniques to maximize the necessity for quality and quantity. Simple web pages that simply deliver streamlined copy, around 200 to 300 words, don’t qualify as content marketing, and don’t necessarily have a strong positive impact on search engine optimization.

 

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Content marketing is a big idea for utility and energy marketers

Content Marketing, Utility Industry March 4, 2014

Many utilities are faced with a number of challenges. How do we get more customers to use our online tools for managing their bills, account information or understanding their energy usage? How do we educate and engage our customers in energy management? How do we engage customers to provide email addresses if they aren’t engaged with an online tool? How can we leverage communications to solidify our position in the marketplace?

 

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What we can learn from "The MarketingProfs B2B Content Marketing Study"

Content Marketing September 16, 2013

Content marketing is a hot topic in marketing right now. According to MarketingProfs, B2B content marketing is seen as an increasingly effective strategy. More than 82% of survey respondents are planning to increase their content production over the next 12 months.1

 

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