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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Why a Control Is Crucial

Direct Marketing, Direct Mail, Creative September 6, 2022

Your control.
The unique marketing juggernaut that delivers consistent results, more sales, and higher revenue time and time again.

In other words, it's one of the highest-performing campaigns you've produced to date.

That's precisely why...

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Why Are People Falling Back in Love with Direct Mail?

Direct Marketing, Direct Mail, Creative August 22, 2022

According to MarketingSherpa, 76% of consumers say they trust promotions they receive in the mail.

Another recent survey (State of Direct Mail Consumer Insights from LOB) states that 50% of consumers aged 34-54 who receive direct mail from a brand think it feels more important than receiving an email.

And SmallBizTrends.com reports that 70% of consumers say direct mail is more personal than online interactions.

So what’s going on here?

Why’s direct getting all the love lately?

The short answer…

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Numbers Don't Lie — AND Here's what they say about direct mail

Direct Marketing, Direct Mail, Creative August 5, 2022

A recent report (the State of Direct Mail Consumer Insights, produced by Lob and Comperemedia) shows why direct mail remains a powerful and important part of any successful marketing plan. 

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Insurance marketers know the value of direct – especially now

Direct Marketing, Insurance Marketing, Direct Mail, Creative July 23, 2022

Paper costs are soaring… printing costs more… postage just went up… but insurance marketers continue to rely on direct mail for the results they need. In fact, consumers might see a slew of direct mail in Q4 2022. Here's one reason why...

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“I always wanted to be somebody, now I realize I should have been more specific.”   – Lily Tomlin

Direct Marketing, Email Marketing, Direct Mail, Creative May 18, 2022

Did you ever notice...

The most successful direct response campaigns have something in common —

Specifics.

I was first introduced to this idea while on a call with the great Herschell Gordon Lewis. During the discussion, he simply said — “…specifics sell.”

And the beauty of this concept is that it applies to direct mail... email... display ads... websites... landing pages... etc.

Be personal. Be relevant. Be specific.

If you write in generalities, if you write in broad strokes, if you pen mere platitudes, your copy will not only

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The Making of a Direct Response Control Buster

Direct Marketing, Direct Mail, Creative September 9, 2021

So you have a killer direct mail control package. Well done. It's getting some results... it's been working for years... it's a control, after all.

But here's the thing. You can always improve your control. 

Whether little by little through split testing or head-to-head with a brand new creative execution, you should always put your control to the test. And if a new control unseats your original... it's time to do it again.

Read on to learn how to build a package that can bust your control.

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Simplify. Simplify. Simplify.

Direct Marketing, Direct Mail, Creative July 21, 2021

Henry David Thoreau said we need to "simplify" over 150 years ago...

And it's still just as true today.

Especially in the world of direct mail design.

Because direct mail design, much like digital design, has been changing over the years.

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Short Copy is Having a Moment - Here's why

Direct Marketing, Direct Mail, Creative June 25, 2021

There is a long-standing debate in direct mail —

Long detailed copy? Or short, quick-hitting copy?

What’s the best? Most effective? Most responsive?

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12 Thousand Online Shoppers Reveal What Makes Them Click

Direct Marketing, Direct Mail, Creative May 28, 2021

Today’s online shoppers face an ever-growing number of choices and mountains of information as they traverse the long and winding path toward a purchase.

Well recent research from Google has revealed that there are some specific strategies to help marketers make sense of what’s often referred to as the “messy middle” of that purchase journey. And it may help your brand land in the right place with the right messaging to the right shopper at the right time.

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Smart Marketers Will Be Heading to the Post Office Post-Pandemic

Direct Marketing, Direct Mail, Creative May 14, 2021

You are ZOOM-ed out. You’re Webinar-ed out. You’re emailed out.

And — if you are — you KNOW your customers and prospects are. So, what’s the best way to reach the digitally exhausted, the weary-eyed masses in the post-pandemic world?

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