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J&C Blog

Find all the latest marketing trends on the J&C Blog.

How Insurance Companies & Agents Can Use Content Marketing

Content Marketing, Digital Marketing, Insurance Marketing May 9, 2019

In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of this, you’re falling behind.

As an insurance company or an independent agent, you should use content marketing in order to build authority, increase exposure and offer help to your customers. To get started, take a look at these four forms of content that you can incorporate into your marketing plan today. 

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4 Useful Social Media Techniques for Insurance Companies

Digital Marketing, Insurance Marketing, Social Media Marketing April 25, 2019

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice. Here are a few quick tips to help make your insurance company relevant on Facebook, Twitter, Instagram and other social platforms.

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4 Ways Insurance Companies Can Improve Customer Engagement

Direct Marketing, Relationship Marketing, Insurance Marketing December 11, 2018

For years, the retail and financial services industries have emphasized on customer engagement and the relationships. For the insurance industry, it's been different. Insurance companies would work to get new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

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