Insurance: it’s one of the most complex industries out there.
With all the intricate information about plans, premiums, benefits, and beyond… well, it can be hard to wrap your head around.
This is even harder to do when your goal is:
• Get people to open your package… then read it
• Communicate with them in the simplest language possible
• Inspire the reader to take action
It’s a difficult challenge, but worth the effort. 70% of customers prefer to receive information about healthcare and insurance through the mail. When it comes to the insurance industry, direct mail continues to outperform every other channel, including digital.
But what makes an insurance direct mail package successful?