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J&C Blog

Find all the latest marketing trends on the J&C Blog.

12 Thousand Online Shoppers Reveal What Makes Them Click

Direct Marketing, Direct Mail, Creative May 28, 2021

Today’s online shoppers face an ever-growing number of choices and mountains of information as they traverse the long and winding path toward a purchase.

Well recent research from Google has revealed that there are some specific strategies to help marketers make sense of what’s often referred to as the “messy middle” of that purchase journey. And it may help your brand land in the right place with the right messaging to the right shopper at the right time.

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Smart Marketers Will Be Heading to the Post Office Post-Pandemic

Direct Marketing, Direct Mail, Creative May 14, 2021

You are ZOOM-ed out. You’re Webinar-ed out. You’re emailed out.

And — if you are — you KNOW your customers and prospects are. So, what’s the best way to reach the digitally exhausted, the weary-eyed masses in the post-pandemic world?

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The Surprising Secret to Building Brand Trust

Direct Marketing, Creative May 14, 2021

Trust. It’s hard to build… but easy to lose.  

Especially when it comes to brands.   

Brand trust is key to boosting customer engagement. People are more likely to recommend a trusted brand to family members and friends, pay more for a trusted brand’s product or service, and even share personal data with a brand they trust. Take a look at this chart to see exactly how it breaks down...

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Retooling Your Marketing Strategy Amid the Pandemic (Podcast)

Direct Marketing, Podcast November 12, 2020

In the final episode of season two of J&See: Views on Marketing, Meg Goodman chats with Michaelynn Rose, the director of marketing for Bernina. They talk about marketing on both the client and agency side of the table, how Bernina used education to reignite interest in sewing masks (and more) during the pandemic, and how direct mail is still an effective method of marketing with innovations like hyperpersonalization and digital printing.

Hear their conversation in full below. 

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Marketing Beyond the Box with Jason Baumann

Direct Marketing, Podcast October 22, 2020

In the latest episode of J&See: Views on Marketing, J&C's Meg Goodman chats with Jason Baumann. He's a serial entrepreneur, non-profit alum and the president/founder of the digital marketing company Boxless Media. Together, they talk about retooling marketing plans amid the pandemic, leading with compassion, and how failure doesn't define you... it's the way you get back up again that does.

Click below to listen to the interview now. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

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Marketing in Sports with Bulls Equipment Manager Steve Pankow

Direct Marketing, Podcast, Influencers September 10, 2020

Professional athletes are some of the highest paid brand influencers in the world.... whether it’s Lebron James unveiling his newest pair of shoes or Tom Brady drinking from a Gatorade bottle during a game. A lot of these brand partnerships are decided for them by the league. However, some of these partnerships are decided by the equipment managers, members of the team in charge of selecting the best equipment for each player to use.

Just in time for the NBA playoffs, this episode of J&See: Views on Marketing features a special guest: Steve Pankow, Assistant Equipment Manager for the Chicago Bulls. Steve and Meg break down how he chooses equipment for the players and what the Chicago Bulls look for in a brand partnership.  And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

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Personalizing Your Message Without Looking Creepy

Digital Marketing, Direct Marketing, Email Marketing June 18, 2020

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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Conversion Rate Optimization with Kurt Philip

Direct Marketing, Podcast, SEO, conversion rate optimization, CRO, website traffic June 3, 2020

The customer buying journey involves getting clicks on your ads, guiding customers through your website, and completing a sale. You can have all the online traffic in the world but one tiny technical error can halt that journey in its tracks. Making sure your website functions properly and running your ads efficiently is the goal of conversion rate optimization, or CRO. On this episode of J&See, Meg Goodman talks CRO with Kurt Philip, founder of Convertica. Kurt and his team of experts identify issues with existing websites and provide support to increase traffic and click-through rates. Kurt and Meg also discuss running a remote company and the future of online businesses. Read on for some of the highlights of their conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

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4 Guidelines for Creating a Direct Mail Campaign Amid COVID-19

Direct Marketing, Direct Mail May 27, 2020

The pandemic has changed everyone’s priorities.

Right now, people are worried about their health, safety and financial stability. And further down the list is — ah, yes... business objectives.

In the midst of this crisis, you may want to rethink your marketing strategy. Any plans you made pre-pandemic may be off the table. So take time now to evaluate your method, your messaging and more.

Direct mail is a promising avenue for the current state of things. According to the WHO and the CDC, sending and receiving mail is considered safe during the COVID-19 pandemic. And with so many people staying at home, the mailbox is a direct line to your prospects.

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Smart Online Marketing with Tom Libelt

Direct Marketing, Podcast, SEO, Brand Positioning, entrepreneurship May 13, 2020

Whether you are a small hardware store in the Midwest or a corporation based in LA, brand positioning matters. Where you show up in the search results matters. The type of customer reviews you are generating matters. What people are saying about you online helps to define your brand. Recognizing that is the first step to smart online marketing.

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