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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Dystopian State of Marketing — The Truth Is Not So Obvious

Digital Marketing, Direct Marketing March 19, 2020

Sound the death knell...

  • Direct mail is dead!
  • Catalogs are dead!
  • Email is dead!
  • SEO is dead!
  • Retail is dead!
  • Brands are dead!
  • Advertising is dead!
  • Agencies are dead!
  • Digital marketing is dead, post-GDPR!
  • AI is replacing people and jobs!

There is some truth in all of these statements. But, none of these statements reflects the true state of marketing.

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The Future of Direct Mail is Digital

Direct Marketing March 6, 2020

This week, I delivered a keynote at the Hewlett Packard (HP) Innovation Center in San Diego, California. The title of my presentation was “Data, Disruption and Decisions. Reinventing the way people, machines and insights work together.” One of the main topics of the presentation was “A New Digital Marketing Channel. Direct Mail.” Direct mail, new? Digital? Isn’t direct mail a 20th century analog channel?

Modern marketing is nothing like the practice of marketing just a few years ago. It’s more data-driven, focused and relevant. Digital marketers have had the ability to use variable data in email, landing pages and websites for years. It was a little harder for direct mail to have same level of relevancy and focus. Toner-based solutions (laser printers) also enable variable data printing. But direct mail produced on toner-based systems is slow, expensive and has limited formats.   

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How To Use Email Marketing Automation in Direct Response

Digital Marketing, Direct Marketing, Email Marketing February 18, 2020

Email marketing automation has become a competitive necessity for many organizations. While still not in use among all categories, marketers that have adapted email marketing automation report great success. This blog post will explain email marketing automation, describe its benefits and explore some ways that email marketing automation can be used to improve marketing response and conversion in different kinds of organizations.

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Moving Personalization from Tactic to Strategy

Direct Marketing, Personalization, Email Marketing February 6, 2020

Personalization in communications is not new. Direct marketers have used it in direct mail since the first computers and printers were used for marketing in the mid-twentieth century. Today, variable data printing technologies mean that marketers can personalize every word of a direct mail package, from outer envelope to letter, brochure and response device. Email marketers have had the same option since email’s first day.

Today, personalized email or direct mail communications don’t seem optional. Yet many marketers that use personalization often report poor results. So, what has held personalization back?

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4 Ways Insurance Companies Can Improve Customer Engagement

Direct Marketing, Relationship Marketing, Insurance Marketing January 16, 2020

For years, the retail and financial services industries have emphasized on customer engagement and the relationships. For the insurance industry, it's been different. Insurance companies would work to get new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

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What's In Store for the Future of Direct Mail?

Direct Marketing January 10, 2020

Direct mail marketing has experienced a major resurgence. Contrary to popular belief, even millennials read and respond to direct mail. Despite the emergence of countless digital marketing channels, consumers actually respond to direct mail more frequently than online channels. Why? Well, consumers view direct mail as credible. Yes, traditional direct mail techniques are still relevant — but technology is changing the game. Here are four ways one of the oldest forms of marketing has evolved in the age of technology. 

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3 Ways to Improve Your Financial Services Loyalty Program

Direct Marketing January 9, 2020

Maintaining customer loyalty and engagement has never been more difficult for businesses in the financial industry. With emerging free, convenient apps and alternatives to make payments the space has become very competitive for many financial services companies. To remain competitive, financial services marketers need to find a way to differentiate themselves from new competitors and provide value to their customers. Many have started to create loyalty programs to do this. According to PYMNTS, loyalty programs have expanded into many industries, with over 3.8 billion total U.S members participating in loyalty programs in 2017, they are no longer primarily for grocery and retail. Financial services loyalty programs require different thinking then a standard loyalty program, so here 3 ideas to focus on to make your financial services loyalty program successful.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Marketing, Personalization January 2, 2020

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs. But creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to frequent customers, but the question remains is the loyalty program serving its true purpose? That is, does it engage customers and give them a reason to keep coming back?

According to the COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually incentivizes each person to participate. 

Read on to learn four ways you can create a successful loyalty program.

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That's a Wrap — Looking Back on Season One of J&See: Views on Marketing

Direct Marketing, Data Marketing, Podcast December 27, 2019

That’s a wrap! Season one of the J&See: Views on Marketing podcast has officially come to close. Since its inception in May, the podcast has grown into something bigger than we could have imagined. The goal was to get listeners to see how everyone is a marketer in some way or another. To do this, we searched for experts across all industries to show how companies and individuals employ very different — and useful — marketing strategies. Take a look at our season one line-up below — and subscribe so you're one of the first to hear season two. 

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How To Stand Out Using SEO and SEM (With Grant Simmons)

Direct Marketing, Data Marketing, Podcast, SEO December 19, 2019

Often times companies — especially start-ups — compete in a crowded space with competitors who have similar messaging, services or products. They end up trying to outspend the competition in the wrong places. But you can set your business apart when you know what you're doing. How? SEO, or search engine optimization. SEO is about knowing what your customers are searching for and connecting them with your goods or services.  

In this episode of J&See: Views on Marketing, Meg Goodman speaks with Grant Simmons, a digital marketing expert who specializes in SEO. Grant and Meg break down what exactly SEO is, how it differs from SEM and how companies can take advantage of these each to drive meaningful traffic to their sites. Read on for a few helpful takeaways from his interview. And make sure to subscribe to J&See: Views on Marketing to hear a conversation about marketing like this once a month.

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