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Find all the latest marketing trends on the J&C Blog.

The Direct Mail Doctor is in

Direct Marketing November 4, 2014

Direct marketing certainly has its share of maladies. Sinking response rates, a lack of campaign cohesion and trying to stand out in a cluttered mailbox are all common symptoms.

Fortunately, the Direct Mail Doctor is keeping office hours and standing by with proven remedies. Here are some of the cases he is currently working on.

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The 10 Commandments of Direct Marketing, Part 2

Direct Marketing October 28, 2014

Moses was not a marketer, but he clearly knew how to deliver a message. Those stone tablets would make anyone stop and pay attention.

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The 10 Commandments of Direct Marketing, Part 1

Direct Marketing October 21, 2014

When you think of “The Ten Commandments,” what image springs to mind? For me, it’s always Charlton Heston, the classic Hollywood Moses. I can picture him now in those flowing robes, with that booming voice and more hair than any metal band. The man definitely had an intimidating presence.

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Creative Court: How to judge direct mail communications, Part 2

Direct Marketing October 9, 2014

“Creative Court is back in session. All rise.”

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Have all communications channels stopped working?

Direct Marketing October 8, 2014

I recently awoke after a long weekend to learn that many of the marketing tactics I have been recommending to clients no longer work. Had I awakened in some dystopian alternative universe? Was I in an episode of Rod Serling’s Twilight Zone? Or was it all just a dream?

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Creative Court: How to judge direct mail communications, Part 1

Direct Marketing October 7, 2014

If you’re involved in direct marketing, your judgment day will come.

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The Direct Marketing Dictionary, Part 2

Direct Marketing September 30, 2014

In Part 1 of the Direct Marketing Dictionary, we explored the hidden meanings behind some unique marketing terms, including “test cell” and “lift.”

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The Direct Marketing Dictionary, Part 1

Direct Marketing September 25, 2014

You can tell a great deal about a person’s occupation by glancing at their resource shelf.

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A direct marketing primer for the beginner

Direct Marketing September 24, 2014

If the title of this blog post prompted you to click and read more, you’re most likely either new to marketing in general or eager to add a new arrow to your marketing quiver. In either case, learning about the basics of direct marketing can help you get started quickly and on the right foot.

To begin with, despite what you may have heard, direct marketing is more than just direct mail. While its roots are in traditional mail order, direct marketing has grown beyond that to encompass a host of new technologies, customer relationship-building techniques and performance measures. Today, companies of all kinds use direct marketing, which now accounts for 25% of the U.S. marketer’s budget, surpassing newspapers and broadcast TV.1 Some might even argue that digital media is really direct marketing, increasing this number even more.

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5 ways to step up your brand’s online visibility to increase site traffic

Inbound Marketing, Direct Marketing September 17, 2014

Here’s a tough pill to swallow: Your brand does not exist unless it has presence.

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