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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Direct mail isn’t going anywhere … except for your mailbox

Direct Marketing May 5, 2015

direct mail There’s a reason why certain consumer products have maintained the same design and function for decades: Despite all the advantages technology affords, some things are best enjoyed in their original form.

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Base your B2B marketing decisions on your customers, not your products or services

Direct Marketing February 10, 2015

Marketing communications and marketing channels are changing rapidly. Not all business-to-business (B2B) marketers are keeping up. Too many B2B marketers base their decisions on results gleaned in a marketing landscape that doesn’t resemble today’s – one where marketing communications were focused on products and brands, not on the customers who purchased them. That may have been acceptable in the past, but not in a time where personalized, relevant data-driven communications have become the norm.

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Direct mail vs. email: The ultimate marketing smackdown

Direct Marketing January 15, 2015

The crowd is loud and the arena is dark.

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The Direct Mail Doctor examines offers

Direct Marketing December 3, 2014

The Direct Mail Doctor’s virtual waiting room is filled. Patients from all over want to find a proven cure for their direct mail maladies.


But that’s no surprise; the good doctor is definitely on a roll. In his last article, he found the antidote for some sticky issues involving envelope messaging and formats.

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Believe it or not: True direct marketing oddities

Direct Marketing November 19, 2014

Direct marketers are generally logical, process-driven people. They don’t like scares or surprises and tend to have a rationale explanation for anything that happens in the course of a campaign.

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The Direct Mail Doctor and the envelope wars

Direct Marketing November 18, 2014

In his last article, the Direct Mail Doctor covered the power of personalization and the vital importance of the P.S.


But now, there are two new cases to contend with.

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Using the local angle to personalize direct mail

Direct Marketing November 12, 2014

A long time ago in a ZIP code far away, I worked as an editor on a travel industry trade magazine. Travel agents were the primary readers of this magazine.

On “closing day,” the day before the next issue came out, I would join a group of about a half-dozen senior editors in a budget meeting. The managing editor would provide us all with printouts of the stories being considered for the front page, and we’d all read through them one by one and afterwards comment on them. The idea was to decide which would be the lead story on the front page, which would be the “off lead,” or secondary story, and so on down the ranks.

 

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The Direct Mail Doctor examines personalization

Direct Marketing November 11, 2014

In his last article, the Direct Mail Doctor offered some healthy advice about the amount of information in direct mail letters and whether or not to include a response device.

But the good Doctor’s work is never done.

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The Direct Mail Doctor is in

Direct Marketing November 4, 2014

Direct marketing certainly has its share of maladies. Sinking response rates, a lack of campaign cohesion and trying to stand out in a cluttered mailbox are all common symptoms.

Fortunately, the Direct Mail Doctor is keeping office hours and standing by with proven remedies. Here are some of the cases he is currently working on.

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The 10 Commandments of Direct Marketing, Part 2

Direct Marketing October 28, 2014

Moses was not a marketer, but he clearly knew how to deliver a message. Those stone tablets would make anyone stop and pay attention.

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