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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Direct Mail Doctor and the envelope wars

Direct Marketing November 18, 2014

In his last article, the Direct Mail Doctor covered the power of personalization and the vital importance of the P.S.


But now, there are two new cases to contend with.

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Using the local angle to personalize direct mail

Direct Marketing November 12, 2014

A long time ago in a ZIP code far away, I worked as an editor on a travel industry trade magazine. Travel agents were the primary readers of this magazine.

On “closing day,” the day before the next issue came out, I would join a group of about a half-dozen senior editors in a budget meeting. The managing editor would provide us all with printouts of the stories being considered for the front page, and we’d all read through them one by one and afterwards comment on them. The idea was to decide which would be the lead story on the front page, which would be the “off lead,” or secondary story, and so on down the ranks.

 

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The Direct Mail Doctor examines personalization

Direct Marketing November 11, 2014

In his last article, the Direct Mail Doctor offered some healthy advice about the amount of information in direct mail letters and whether or not to include a response device.

But the good Doctor’s work is never done.

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The Direct Mail Doctor is in

Direct Marketing November 4, 2014

Direct marketing certainly has its share of maladies. Sinking response rates, a lack of campaign cohesion and trying to stand out in a cluttered mailbox are all common symptoms.

Fortunately, the Direct Mail Doctor is keeping office hours and standing by with proven remedies. Here are some of the cases he is currently working on.

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The 10 Commandments of Direct Marketing, Part 2

Direct Marketing October 28, 2014

Moses was not a marketer, but he clearly knew how to deliver a message. Those stone tablets would make anyone stop and pay attention.

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The 10 Commandments of Direct Marketing, Part 1

Direct Marketing October 21, 2014

When you think of “The Ten Commandments,” what image springs to mind? For me, it’s always Charlton Heston, the classic Hollywood Moses. I can picture him now in those flowing robes, with that booming voice and more hair than any metal band. The man definitely had an intimidating presence.

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Creative Court: How to judge direct mail communications, Part 2

Direct Marketing October 9, 2014

“Creative Court is back in session. All rise.”

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Have all communications channels stopped working?

Direct Marketing October 8, 2014

I recently awoke after a long weekend to learn that many of the marketing tactics I have been recommending to clients no longer work. Had I awakened in some dystopian alternative universe? Was I in an episode of Rod Serling’s Twilight Zone? Or was it all just a dream?

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Creative Court: How to judge direct mail communications, Part 1

Direct Marketing October 7, 2014

If you’re involved in direct marketing, your judgment day will come.

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The Direct Marketing Dictionary, Part 2

Direct Marketing September 30, 2014

In Part 1 of the Direct Marketing Dictionary, we explored the hidden meanings behind some unique marketing terms, including “test cell” and “lift.”

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