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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Marketing Technology on the Rise: What High-Growth Companies Are Investing In

Digital Marketing, Data Marketing May 22, 2020

As we move into a new decade, marketers are turning to tech more than ever. Notably, marketers are investing in CRM, automation and data. CRM has become a given, as 100% of high-growth companies use some sort of customer relationship management tool. And automation is on track to become just as ubiquitous, with 98% usage.

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3 Reasons Why Your Content Isn't Working

Content Marketing, Digital Marketing May 18, 2020

So you’re not seeing the response from your content marketing you expected.

It was well written, it was useful information, it was witty. So what happened?

Well, it’s more common than you might think. And over the years, we’ve discovered that there are certain pitfalls that often plague content marketers.

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3 Steps to Effective Communication During the COVID-19 Crisis

Digital Marketing May 6, 2020

It’s been a tough couple of months. And the weeks and months ahead don’t look a whole lot better.

In addition to the health crisis, there have been work stoppages, bankruptcies, plant closings and sweeping cutbacks.

Then, you put customers in quarantine and suddenly, communicating with them becomes a real challenge.

That said, now, perhaps more than ever, it is critical to communicate effectively.

You certainly don’t want to come across as tone-deaf during this time. But that doesn’t mean you can’t still address your brand initiatives. So how do you do it? How should firms communicate during the COVID-19 crisis?

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It’s Quarantine Time — The Perfect Time to Revisit Your Marketing Strategy

Digital Marketing April 23, 2020

They say we’re all in this crisis together. That is true. But what we do with this time is what will separate “us” from “them” when things calm down.

That’s why, during these surreal times, smart marketers are taking a long, hard look at their marketing strategies. They’re making adjustments and changes now.

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How To Make Customer Data Actionable — In Real Time

Digital Marketing, Customer Experience April 6, 2020

Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action, including:

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How To Automate Your Marketing Approach Across All Devices and Channels — And How To Do It All Under One Cohesive Marketing Strategy

Digital Marketing, Data Marketing April 2, 2020

People-Based MarTech relies on people-based targeting, replacing the need for and far exceeding the power of cookie-based data. Brands unlock a singular view of consumers, one that anchors all of the data discussed to a single email address.

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Martech Is Transforming Marketing Operations — Every Company Is Now A Tech Company

Digital Marketing, Data Marketing April 1, 2020

From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level.

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13 Types of Essential Marketing Data and What They Can Do For You

Digital Marketing, Marketing Data March 30, 2020

Marketing and communications are in a rapid pace of ongoing transformation. The ability to track media, channel, and device consumption has never been greater. Marketers can now track and identify consumers across some offline and nearly all online behavior. They key to all of this? Marketing data. The immense amount of data available to marketers is growing more and more useful in the digital age. As marketing decisions become more complex and with shorter horizons, big data and other analytics capabilities become faster, more efficient, and more affordable for small businesses as well as enterprises. To help marketers make use of the data at their fingertips, we have broken down the various types of marketing data and how each can help your business.

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The Dystopian State of Marketing — The Truth Is Not So Obvious

Digital Marketing, Direct Marketing March 19, 2020

Sound the death knell...

  • Direct mail is dead!
  • Catalogs are dead!
  • Email is dead!
  • SEO is dead!
  • Retail is dead!
  • Brands are dead!
  • Advertising is dead!
  • Agencies are dead!
  • Digital marketing is dead, post-GDPR!
  • AI is replacing people and jobs!

There is some truth in all of these statements. But, none of these statements reflects the true state of marketing.

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How to Make Utility Content Marketing More Customer-Centric

Digital Marketing February 21, 2020

Most utility companies are focused on improving their customer experience, enhancing their brand reputation and establishing themselves as thought leaders. Researchscape reports that the majority of consumers expect their utility to provide them with personalized advice. Educational content can be a useful technique to engage customers on a myriad of topics.

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