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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Effective Email Marketing for the Financial Services Industry

Digital Marketing, Email Marketing October 8, 2020

Email marketing is essential... especially for the financial services industry. As banking and finance management becomes more digital by the day, it makes sense to utilize this all-important channel for marketing. Read on to learn how the you can use email marketing to build trust with your customers.

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What You Should A/B Test in Emails — And How to Do It

Digital Marketing, Email Marketing October 1, 2020

Email marketing is both an art and a science. The art comes in with elegant designs, punchy subject lines and well-written copy. Then there’s the science. The data and statistics prove which parts of the art gets people to interact with your email… and which parts don’t work as well. That’s where A/B testing comes into play. Running head-to-head tests allows you to experiment with the creative and understand the effect. Read on to understand the rules of A/B testing, the parts of an email you can test and the metrics you should look at afterwards.

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How Your SEO Strategy Fits into Google's Perfect World (with Geoff Atkinson)

Digital Marketing, Podcast, SEO July 30, 2020

When building a website, companies have always been focused on creating a “user-friendly” interface. Online shoppers should be able to navigate around your website and make a purchase with ease. However, sometimes companies forget the biggest user of their website… Google. By controlling search engine results, they are the one who ultimately decide which websites get traffic. Long story short, if Google is happy, you’ll be happy.

On this episode of the J&See  Views on Marketing, we dive further into the world of SEO with the founder of Huckabuy, Geoff Atkinson. Meg and Geoff break down the basics of SEO and why Google plays a part in everything. Read on for some of the highlights of their conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a interview like this once a month.

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3 Reasons Why Your Content Isn't Working

Content Marketing, Digital Marketing July 9, 2020

So you’re not seeing the response from your content marketing you expected.

It was well written, it was useful information, it was witty. So what happened?

Well, it’s more common than you might think. And over the years, we’ve discovered that there are certain pitfalls that often plague content marketers.

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Personalizing Your Message Without Looking Creepy

Digital Marketing, Direct Marketing, Email Marketing June 18, 2020

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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Marketing Technology on the Rise: What High-Growth Companies Are Investing In

Digital Marketing, Data Marketing May 22, 2020

As we move into a new decade, marketers are turning to tech more than ever. Notably, marketers are investing in CRM, automation and data. CRM has become a given, as 100% of high-growth companies use some sort of customer relationship management tool. And automation is on track to become just as ubiquitous, with 98% usage.

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3 Steps to Effective Communication During the COVID-19 Crisis

Digital Marketing May 6, 2020

It’s been a tough couple of months. And the weeks and months ahead don’t look a whole lot better.

In addition to the health crisis, there have been work stoppages, bankruptcies, plant closings and sweeping cutbacks.

Then, you put customers in quarantine and suddenly, communicating with them becomes a real challenge.

That said, now, perhaps more than ever, it is critical to communicate effectively.

You certainly don’t want to come across as tone-deaf during this time. But that doesn’t mean you can’t still address your brand initiatives. So how do you do it? How should firms communicate during the COVID-19 crisis?

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It’s Quarantine Time — The Perfect Time to Revisit Your Marketing Strategy

Digital Marketing April 23, 2020

They say we’re all in this crisis together. That is true. But what we do with this time is what will separate “us” from “them” when things calm down.

That’s why, during these surreal times, smart marketers are taking a long, hard look at their marketing strategies. They’re making adjustments and changes now.

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How To Make Customer Data Actionable — In Real Time

Digital Marketing, Customer Experience April 6, 2020

Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action, including:

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How To Automate Your Marketing Approach Across All Devices and Channels — And How To Do It All Under One Cohesive Marketing Strategy

Digital Marketing, Data Marketing April 2, 2020

People-Based MarTech relies on people-based targeting, replacing the need for and far exceeding the power of cookie-based data. Brands unlock a singular view of consumers, one that anchors all of the data discussed to a single email address.

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