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J&C Blog

Find all the latest marketing trends on the J&C Blog.

J&C Joins Clutch’s Research of the Best Digital Marketing Agencies in Chicago

Digital Marketing Trends, Digital Marketing October 31, 2018

The work we do at J&C is entirely driven by business outcomes. The way we approach crafting an effective marketing strategy is founded on the concept of picturing the end goal first, and then building the pathway that will get us there. We are always proud of the work we deliver, but since being included on Clutch, we’ve gotten a valuable opportunity to see how our agency ranks compared to others in our field. In fact, we are excited to announce that Clutch recently included J&C in their research segments for the best digital agencies and email marketing companies in Chicago in 2018!

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Being a Contrarian: When the Common Wisdom Is Not So Common

digital trends, digital marketing communications, Retail Industry, Digital Marketing June 12, 2018

 

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

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4 Tools To Help Make Data Driven Marketing Decisions

Digital Marketing May 22, 2018

 

The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions. It’s important to know what data is relevant to your business, how to find and organize that data and how to make data driven marketing decisions to support your strategies.

To help you in this quest, we have selected four tools that will help you glean the data you need to make the best marketing decisions for your company. 

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Every Business Needs To Be Thinking About Their Transformation

digital trends, digital marketing communications, Retail Industry, Digital Marketing April 10, 2018

 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

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As Consumers Demand More Customized Engagement, Martech Provides More Answers

Digital Marketing June 12, 2017

I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.

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Don’t Break these 4 Lead Generation Form Rules

Digital Marketing May 29, 2017

Get visitors to convert. Get them to fill out a form.

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6 Simple Steps for Making Landing Pages a Stronger Lead Generation Tactic

Digital Marketing May 23, 2017

Landing pages are one of the most important elements of a marketer’s lead generation tactics toolbox. In fact, according to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

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8 Insurance Marketing Tactics to Improve Your Campaign Results

Digital Marketing April 24, 2017

Modern insurance marketing strategies can encompass a wide variety of choices in terms of channels, tactics and technologies. When you’re looking to create just the right mix under tight budget constraints, it’s easy to get overwhelmed.

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Marketing Challenge Alert: Google Plans Default Ad-Blocking for Chrome

Digital Marketing April 21, 2017

Publishers and marketers alike are reeling after The Wall Street Journal reported late on Thursday, April 20 that Alphabet Inc.’s Google is planning to introduce an ad-blocking feature to Chrome.

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What Key Performance Indicators Matter for Social Media?

Digital Marketing April 6, 2017

Social media marketing brings with it dozens of types of meaningful interactions with your audience. With that in mind, it can be difficult for marketers to determine which key performance indicators (KPIs) they should be tracking. If you’re trying to put a dollar amount on the value of your social media, you first need to drill down to the ones that are important to your business. Here are some of the KPIs that usually matter the most.

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