J&C Blog

Find all the latest marketing trends on the J&C Blog.

Creating Togetherness Between Sales and Marketing with Jeff Davis

Direct Marketing, B2B, Podcast, Sales April 27, 2020

 Marketing and sales teams have the same goal: sell. But too often, they're not on the same page. The content created by the marketing team doesn't always align with the type of conversation the sales team wants to have with a potential customer. And this disconnect holds companies back. 

The solution is called “Togetherness,” a concept created by alignment expert Jeff Davis.

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2 different lead generation techniques and philosophies: have them find you, you find them

B2B, Best Practices July 30, 2013

Most marketing and sales organizations thrive on identifying new business opportunities and generating leads. I often wonder if the marketing industry celebrates customer retention nearly to the degree it should. But the reality is leads, prospects and new customers are one of the key priorities for most marketing organizations.

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B2B lead nurturing: What it really means and why you should do it

B2B June 5, 2013

Seventy-nine percent of marketing leads never convert to sales.1 Lack of B2B lead nurturing is the common cause for this predicament.

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High-quality leads and how to generate them

B2B May 6, 2013

A recent marketing benchmark survey revealed that 78% of business-to-business marketers say generating high-quality leads is the top priority this year. Quantity of leads came in a distant second.

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