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J&C Blog

Find all the latest marketing trends on the J&C Blog.

J&C Named a Top Direct Marketing Agency by Manifest

Direct Marketing, Data Marketing, Relationship Marketing December 21, 2018

Data is at the core of everything Jacobs & Clevenger does. All campaigns, each piece of marketing collateral and every word the agency uses in its messaging is carefully crafted to promote consumer engagement that can be tied back to real business outcomes.

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The 4 Keys To Personalization in Marketing

Digital Marketing, Personalization, Data Marketing July 31, 2018

With the growing number of messages people receive today — online and offline — the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, J&C's CEO Ron Jacobs has referenced the 4 R’s of personalization from Accenture and discussed how they are key ingredients in connecting with prospects and customers. This blog will explores these 4 key components of personalization and how you can use them to better connect with your customers.

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4 Tools To Help Make Data Driven Marketing Decisions

Digital Marketing, Data Marketing May 22, 2018

 

The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions. It’s important to know what data is relevant to your business, how to find and organize that data and how to make data driven marketing decisions to support your strategies.

To help you in this quest, we have selected four tools that will help you glean the data you need to make the best marketing decisions for your company. 

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