Direct mail has been a powerful marketing channel for decades.
But looking ahead... it seems that direct mail is poised for a new renaissance in the 2020s.
Customers are becoming more wary of digital tracking and privacy on the web...
And the integration of new media with tangible mail creates a powerful, lucrative marketing opportunity.
This is especially true when you’re trying to micro-target new customers and build lasting relationships with existing customers.
After all, these innovations simply help do what marketers have always tried to do: get the right offer in front of the right person at the right time.