With the rise of advanced analytics and a wealth of data to work with, marketers have a powerful tool at their disposal: data storytelling. But what is data storytelling? And how can you make the most of it?
It goes beyond simple data visualization – the charts and graphs your analytics tools churn out. It’s more than stats on a slide. It’s what happens when you match those data-rich visuals with something human. A story.
Here’s a simple way of thinking about it...
Hard data + human connection = data storytelling.
When you add words, emotion and narrative to data, you get something special. You get a story backed up by proof. It’s a powerful one-two punch of emotion and logic, woven together and supporting one another.