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J&C Blog

Find all the latest marketing trends on the J&C Blog.

That's a Wrap — Looking Back on Season One of J&See: Views on Marketing

Direct Marketing, Data Marketing, Podcast December 27, 2019

That’s a wrap! Season one of the J&See: Views on Marketing podcast has officially come to close. Since its inception in May, the podcast has grown into something bigger than we could have imagined. The goal was to get listeners to see how everyone is a marketer in some way or another. To do this, we searched for experts across all industries to show how companies and individuals employ very different — and useful — marketing strategies. Take a look at our season one line-up below — and subscribe so you're one of the first to hear season two. 

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How To Stand Out Using SEO and SEM (With Grant Simmons)

Direct Marketing, Data Marketing, Podcast, SEO December 19, 2019

Often times companies — especially start-ups — compete in a crowded space with competitors who have similar messaging, services or products. They end up trying to outspend the competition in the wrong places. But you can set your business apart when you know what you're doing. How? SEO, or search engine optimization. SEO is about knowing what your customers are searching for and connecting them with your goods or services.  

In this episode of J&See: Views on Marketing, Meg Goodman speaks with Grant Simmons, a digital marketing expert who specializes in SEO. Grant and Meg break down what exactly SEO is, how it differs from SEM and how companies can take advantage of these each to drive meaningful traffic to their sites. Read on for a few helpful takeaways from his interview. And make sure to subscribe to J&See: Views on Marketing to hear a conversation about marketing like this once a month.

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How To Navigate Omnichannel Marketing in the Digital Revolution (With Danny Flamberg)

Direct Marketing, Data Marketing, Podcast December 13, 2019

As we head into a new decade, we look back on how marketing has become more digital and more difficult to navigate than ever before. As words like “artificial intelligence” and “big data” enter the conversation, it can be hard to know how these concepts fit into your own marketing strategy. Lucky for us, we have Danny Flamberg, a marketing consultant who specializes in leading businesses into the new, digital age. His book, Dancing Through the Digital Revolution: A Marketing Playbook, serves as a guide for marketers looking to take advantage of the digital marketing wave. In this episode of J&See: Views on Marketing, Meg Goodman talks to Danny about the balance of personalization versus privacy, how data is more than a magic word and the impact of AI on our future. Read on for a few excerpts from their insightful conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

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J&C Named a Top Direct Marketing Agency by Manifest

Direct Marketing, Data Marketing, Relationship Marketing December 21, 2018

Data is at the core of everything Jacobs & Clevenger does. All campaigns, each piece of marketing collateral and every word the agency uses in its messaging is carefully crafted to promote consumer engagement that can be tied back to real business outcomes.

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The 4 Keys To Personalization in Marketing

Digital Marketing, Personalization, Data Marketing July 31, 2018

With the growing number of messages people receive today — online and offline — the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, J&C's CEO Ron Jacobs has referenced the 4 R’s of personalization from Accenture and discussed how they are key ingredients in connecting with prospects and customers. This blog will explores these 4 key components of personalization and how you can use them to better connect with your customers.

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4 Tools To Help Make Data Driven Marketing Decisions

Digital Marketing, Data Marketing May 22, 2018

 

The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions. It’s important to know what data is relevant to your business, how to find and organize that data and how to make data driven marketing decisions to support your strategies.

To help you in this quest, we have selected four tools that will help you glean the data you need to make the best marketing decisions for your company. 

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