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J&C Blog

Find all the latest marketing trends on the J&C Blog.

large language models (LLMs) and generative AI — What you should know

Direct Marketing, Personalization, Relationship Marketing, A/B Testing, Direct Mail, Direct Mail Format May 23, 2024

You're probably hearing a lot of buzz about large language models (LLMs) and generative AI these days. And for good reason – this technology is poised to transform marketing in some major ways.

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Choosing the Right Direct Mail Format: Envelope vs. Postcard

Direct Marketing, Personalization, Relationship Marketing, A/B Testing, Direct Mail, Direct Mail Format May 3, 2024

Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).

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