J&C Blog

Find all the latest marketing trends on the J&C Blog.

Financial Services: Adapting to the New Normal [Webinar]

Financial Services, Direct Mail January 10, 2022

For a limited time, Brand United is airing a webinar on Direct Mail for Financial Brands that was recorded in September 2021.

While it wasn’t intended, the webinar provides a clear contrast between the traditional direct mail and the arc of direct mail for the future. Bob Bly, a well-known direct mail copy expert and Ron Jacobs, CEO Jacobs & Clevenger, both make the case for what is working and what is not.

Webinar Title: How Financial Services Brands Utilize Powerful Optichannel Campaigns to Attract, Retain and Enhance Customer Experience and Communication
Duration: 45 minutes
Available Until: April 22, 2022

Watch the Recording

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Why Customer Experience Matters for the Financial Industry

Financial Services, Customer Experience April 22, 2020

A recent Adobe study found that 63% of financial services organizations ranked customer experience as their number one priority. To keep up with the competition, you need to put your customers first… or they’ll find a provider who does.

Today, customers expect a seamless digital experience across channels, personalized advice and a financial partner they can trust. Take a look at this infographic to see why customer experience matters to the financial industry — now more than ever.

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Transforming Customer Experience in the Financial Services Industry

Financial Services, Customer Experience April 7, 2020

When it comes to the financial services industry, customer loyalty needs some attention. Because in this business, the name of the game is customer experience (CX). But what does that mean in today’s world?

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Prove Marketing ROI with These Metrics

Financial Services, Best Practices March 12, 2018


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Financial Marketing Is the Secret to Retaining Millennials’ Attention

Financial Services March 29, 2017

Savvy financial marketing coupled with ongoing development of customer products is the solution to the rapidly declining number of millennials who have a traditional bank as their primary financial institution.

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Are your bank’s mobile and online payments growing at the expected pace?

Financial Services September 9, 2014

Global mobile payment transactions increased by 44% from 2012 through 2013.1 How does your bank stack up to that trend? If your bank’s mobile and online payments aren’t growing in pace with the rest of the world, it could strongly indicate that your financial institution needs to do more to grow adoption.


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10 online and mobile banking and payment stats that all bank marketers should consider

Financial Services August 5, 2014

The banking industry is constantly evolving. In order to stay competitive, bank marketers need to understand and respond to the most recent trends within the industry, including the move toward online and mobile banking and payment services. 

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Mobile wallets: Friend or foe of the FI?

Financial Services July 22, 2014

Mobile wallet functionality is expected to double within the next four years, leaving many financial institutions to wonder what their role will be in this newly mobile-driven industry.1 Are mobile payments a friend or foe? How can banks and other institutions take advantage of marketing for mobile payments?


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Banking preferences are going digital

Financial Services July 17, 2014

As technology continues to evolve, more and more services are provided to consumers online, including financial services. Over time, many consumers have come to prefer digital services to traditional banking options. In fact, recent studies have shown that a shift toward digital banking is imminent. For this reason, we believe financial institutions need to get on board with ensuring usage and adoption of digitally-based services if they hope to thrive in this ever-changing industry.


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Mobile wallets are a payment threat for financial institutions

Mobile, Financial Services, Email Marketing July 15, 2014

Consumers want mobile payments. Mobile wallet usage has been rising steadily among consumers. For many, it's more convenient than having to use cash or even a credit or debit card. Gartner estimates that mobile payment volume will nearly triple in the next three years.1 A mobile wallet lets a consumer choose between payment methods on the fly and the ability to control all of their payments through a single device. Banks and financial institutions’ marketing teams that want to take advantage of mobile payments and the mobile wallet trend will need to act fast to capture this growing segment of the market.


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