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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Bank marketing trends that can’t be ignored

Financial Services July 1, 2014

The banking and financial services industry continues to go through significant change. Consumers have more and more options outside their financial institutions every day. Internet giants like Google are now competing in the mobile wallet arena. And customers are demanding more and more cohesion across all the channels they use to bank.

 

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Banks turn payment trends into an opportunity, not a threat

Financial Services June 25, 2014

Payment options and payment trends are critical topics and threats for many financial institutions’ revenue streams today. As technology continues to provide consumers with more payment options, financial institutions need to reconsider their offerings and drive engagement with current customers. Mobile wallets are getting a lot of media attention and are just one of the many payment trends that consumers now have as an option. As payment trends are consistently changing and growing, it is arguable that consumer demands are also on the increase, with a desire for greater convenience, speed and security.

 

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Content marketing is a big idea for banks and financial institutions

Content Marketing, Financial Services June 11, 2014

Many banks, financial institutions and other financial service companies are faced with the challenge of building their brand. They are working to create differentiation in a market that is often commoditized in the customer’s mind. Financial institutions are challenged with creating more transactions and growing revenue, as well as diversifying their product portfolios, and ensuring their institution is offering and supporting current channels for banking and bill pay.

 

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