So, you’ve acquired a new customer... You probably spent a lot of money doing it. You crafted the perfect campaign to get your prospect to pull the trigger and choose YOUR brand over the competitors. Congrats... but don’t get too comfortable.
You have a chance to create a long, fruitful relationship with this new customer. Or... they might be gone just as quickly as they came. It all depends on what you do next. And that’s where retention comes into play.