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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Being a Contrarian: When the Common Wisdom Is Not So Common

Retail Industry, Digital Marketing, digital marketing communications, digital trends June 12, 2018

 

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

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Every Business Needs To Be Thinking About Their Transformation

Retail Industry, Digital Marketing, digital marketing communications, digital trends April 10, 2018

 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

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5 Consumer Trends Impacting Retail Marketing

Retail Industry December 8, 2014

It has been difficult to gain much traction in the retail industry over the past few years. A downturn in the economy coupled with the arrival of the digital marketing age turned the entire industry on its head. Consumers were tight-fisted with their retail spending dollars, and it got even harder to draw in those who were still spending into the individual stores.

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Retail marketers’ reality check: Your communications are actually failing, and yes…it’s personal

Retail Industry June 26, 2013

Many retail marketers say they know everything about their customers. I recently had a conversation with a CMO for a well-known store who said, “We do demographic, geographic, age ranges, household incomes; we do segmentation and post ads on Facebook and tweet at least 10 times per week. We combine that with the information we collect in our loyalty program as well.” The list of buckets seemed to go on and on.

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