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5 Consumer Trends Impacting Retail Marketing

Retail Industry December 8, 2014

It has been difficult to gain much traction in the retail industry over the past few years. A downturn in the economy coupled with the arrival of the digital marketing age turned the entire industry on its head. Consumers were tight-fisted with their retail spending dollars, and it got even harder to draw in those who were still spending into the individual stores.

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