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Why Customer Experience Matters for the Financial Industry

Posted by Emily Hegland on April 22, 2020

A recent Adobe study found that 63% of financial services organizations ranked customer experience as their number one priority. To keep up with the competition, you need to put your customers first… or they’ll find a provider who does.

Today, customers expect a seamless digital experience across channels, personalized advice and a financial partner they can trust. Take a look at this infographic to see why customer experience matters to the financial industry — now more than ever.

20JNC2990 Financial Services Infographic

To get a better idea of how you relate to your customers, fill out the J&C Financial Services CX Checklist & Worksheet. This interactive tool can help your brand rethink and reorient your customer experience strategy.

Download Financial Services CX Checklist

As experts in the science and art of customer engagement, J&C understands the impact of great customer experience. From personalized welcome communications to touchpoints across the consumer journey to successful re-engagement campaigns, there are many ways to make your brand stand out. If you need help with your customer experience strategy, contact us today.


Topics: Financial Services, Customer Experience

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