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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Emily Hegland

Emily Hegland
Emily Hegland is a Chicago-based copywriter.

Recent Posts

Why Your Direct Mail Package Should Take Advantage of Informed Delivery

Direct Mail May 5, 2022

46 million. 

That’s how many people in the US have signed up for the USPS Informed Delivery Program. This makes up about 7-10% of total US mail recipients (300 million+).  

But what is Informed Delivery? Those who sign up for Informed Delivery get daily emails from USPS, showing a preview of what’s on the way to their mailbox.  

And the impact among the people who opt in is significant. In fact, Informed Delivery emails get open rates as high as  63%. When you compare that to the 15% average open rate for other emails, it blows those numbers out of the water. 

So what does that mean for marketers? 

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3 Data Trends That Should Drive Your 2022 Marketing Objectives

Personalization, Marketing Data April 7, 2022

Did you know 90% of the world’s data was created in the past two years?  

It’s true.  

It’s one of the many takeaways in Simon Data’s 2022 State of Customer Data report (available here).  

That statistic alone shows how vital it is to stay on top of the latest consumer data, trends and habits. This exponential growth means marketers need to keep up… or get left behind.  

So looking ahead: what’s next for marketing data? Here’s how data trends are evolving in 2022. 

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5 Steps to a Successful Social Media Marketing Strategy

Digital Marketing, Social Media Marketing November 24, 2021

For brands, ramping up your social media presence may seem like a Herculean task. And it’s not easy… it takes strategy, planning and testing. You often have to throw a variety of posts at the wall and see what sticks. There’s no one way to do social media… it all depends on your brand, your goals and your audience.  

So, before you embark on your social media journey, here’s a roadmap to help guide you to the right strategy. 

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The World of Digital Display Ads: 4 Types to Try Today

Digital Marketing, Email Marketing September 30, 2021

You see them everywhere. Browsing blogs, shopping online, reading the news…

No matter where you look, you’re bound to see digital display ads on the internet.

And it’s only getting more popular.

According to Mailchimp, data suggests that digital ads will make up more than half the total ad spend in the U.S. by this year, compared to 40.5% in 2017.

As digital advertising continues to grow, it’s more important than ever to keep up with the trends and tactics at play.

Let’s look at the types of digital display advertising… and see how you can benefit from each.

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A Guide to Email A/B Tests — Infographic

Email Marketing, A/B Testing September 16, 2021

Email marketing can be tricky. Online, consumer tastes and expectations change as quickly as you can open a new tab. What worked for you before may fail when you try it again. 

But it's not a crapshoot. You can learn a lot about your audience through a little bit of science. The best way to improve your email marketing strategy is...

TEST, TEST, TEST. 

But before you do, you need to follow a few ground rules. Take a look at the infographic below to learn the basics of A/B testing for email. 

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The Making of a Direct Response Control Buster

Direct Marketing, Direct Mail, Creative September 9, 2021

So you have a killer direct mail control package. Well done. It's getting some results... it's been working for years... it's a control, after all.

But here's the thing. You can always improve your control. 

Whether little by little through split testing or head-to-head with a brand new creative execution, you should always put your control to the test. And if a new control unseats your original... it's time to do it again.

Read on to learn how to build a package that can bust your control.

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How to Create a Successful Insurance Mailing

Direct Marketing, Insurance Marketing, Direct Mail August 27, 2021

Insurance: it’s one of the most complex industries out there.

With all the intricate information about plans, premiums, benefits, and beyond… well, it can be hard to wrap your head around.

This is even harder to do when your goal is:
• Get people to open your package… then read it
• Communicate with them in the simplest language possible
• Inspire the reader to take action

It’s a difficult challenge, but worth the effort. 70% of customers prefer to receive information about healthcare and insurance through the mail. When it comes to the insurance industry, direct mail continues to outperform every other channel, including digital.

But what makes an insurance direct mail package successful?

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Smart Marketers Will Be Heading to the Post Office Post-Pandemic

Direct Marketing, Direct Mail, Creative May 14, 2021

You are ZOOM-ed out. You’re Webinar-ed out. You’re emailed out.

And — if you are — you KNOW your customers and prospects are. So, what’s the best way to reach the digitally exhausted, the weary-eyed masses in the post-pandemic world?

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The Surprising Secret to Building Brand Trust

Direct Marketing, Creative May 14, 2021

Trust. It’s hard to build… but easy to lose.  

Especially when it comes to brands.   

Brand trust is key to boosting customer engagement. People are more likely to recommend a trusted brand to family members and friends, pay more for a trusted brand’s product or service, and even share personal data with a brand they trust. Take a look at this chart to see exactly how it breaks down...

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The Simple Recipe for Data Storytelling

Digital Marketing, Data Marketing April 23, 2021

With the rise of advanced analytics and a wealth of data to work with, marketers have a powerful tool at their disposal: data storytelling. But what is data storytelling? And how can you make the most of it? 

It goes beyond simple data visualization – the charts and graphs your analytics tools churn out. It’s more than stats on a slide. It’s what happens when you match those data-rich visuals with something human. A story.  

Here’s a simple way of thinking about it... 

Hard data + human connection = data storytelling. 

When you add words, emotion and narrative to data, you get something special. You get a story backed up by proof. It’s a powerful one-two punch of emotion and logic, woven together and supporting one another. 

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