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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Emily Hegland

Emily Hegland
Emily Hegland is a Chicago-based copywriter.

Recent Posts

What You Should A/B Test in Emails — And How to Do It

Email Marketing, digital marketing, Subject Lines, Email July 11, 2019

 

Email marketing is both an art and a science. The art comes in with elegant designs, punchy subject lines and well-written copy. Then there’s the science. The data and statistics prove which parts of the art gets people to interact with your email… and which parts don’t work as well. That’s where A/B testing comes into play. Running head-to-head tests allows you to experiment with the creative and understand the effect. Read on to understand the rules of A/B testing, the parts of an email you can test and the metrics you should look at afterwards.

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The Do’s & Don’ts of Writing Email Subject Lines

Email Marketing, digital marketing, Subject Lines, Email June 13, 2019

 

It’s not easy to stand out in a crowded email inbox. But a good subject line can be the difference between your email getting opened… and ending up in the trash folder. If you want to boost your open rates, follow these simple do’s and don’ts for writing an email subject line that will get you the results you want.

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Ron Jacobs on the State of Marketing, Storytelling and AI

Direct marketing, data marketing, Artificial Intelligence, Podcast, Behavioral Economics, AI May 23, 2019

 

Everyone is a marketer in some way. It can be as small as what you choose to post on your social media channels or as large as a company’s multi-channel acquisition campaign. Regardless of how obvious it is, marketing infiltrates every part of our lives. J&See: Views on Marketing, an original podcast from J&C, explores how marketing influences the world around us.

In the first episode, Meg Goodman talks to Ron Jacobs. He is the CEO and founder of J&C as well as co-author of the best-selling book, Successful Direct Marketing Methods. Together, Meg and Ron explore how marketing has changed over the years — and where it’s headed in the future. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month. 

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How Insurance Companies & Agents Can Use Content Marketing

Content Marketing, Content marketing strategy, digital marketing, Insurance Marketing May 9, 2019

 

In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of these channels, you’re falling behind.

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4 Useful Social Media Techniques for Insurance Companies

digital marketing, Insurance Marketing, social media April 25, 2019

 

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice. Here are a few quick tips to help make your insurance company relevant on Facebook, Twitter, Instagram and other social platforms.

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Why Your Business Should Start a Podcast

digital marketing communications, digital marketing, Podcast April 11, 2019

 

Podcasts are one of the most accessible forms of media. People can listen anytime, anywhere. According to Medium, the majority of listeners tune in during their commute: 52% while driving and 37% while on public transportation. And 32% of listeners catch up while they’re working out. Essentially, podcasts have become a part of people’s daily routine.

Because of the instant reach podcasts offer, businesses have tapped into this format to promote their brand, stand out against competitors and reach new audiences. Here are four reasons your business should consider creating a podcast today. 

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5 Marketing Podcasts You Should Download Today

digital marketing communications, digital marketing, Podcast March 28, 2019

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Audio-only storytelling isn’t a new phenomenon. From radio dramas like 1930’s War of the Worlds to FDR’s fireside chats, we’ve been tuning in for over a century. But podcasts changed the game for the 21st century. With free content available on-demand, it’s no wonder this form has exploded in popularity over the past few years.

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3 Ways AI Can Improve Your Marketing Efforts

Digital Marketing, personalization, Artificial Intelligence February 27, 2019

 

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

But what exactly is AI? Put simply, AI is a system that can learn, reason and solve problems. And marketers see the potential. Here’s a brief look at how this technology can change the way marketers reach their audience.

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