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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Emily Hegland

Emily Hegland
Emily Hegland is a Chicago-based copywriter.

Recent Posts

Why Customer Experience Matters for Insurance Companies — Infographic

Customer Experience February 25, 2020

Customer experience (CX) has risen to a new level of importance in the insurance industry. Sure, customers still value price — but it’s not the only consideration. They also want a brand that builds trust and shows they care about their customers.

In fact, a recent study by Accenture found that 46% of insurance respondents are "Quality Seekers.” These customers value superior service, automated transactions and personalization. That means you should invest in service-based communications — think about sending location-based alerts about severe weather or crime in the customer’s area. It also means you need to give your customers the technology they expect in 2020, like digital claim filing, user-friendly mobile apps and other useful resources.

Take a look at this infographic to see why customer experience matters to the insurance industry — now more than ever.

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Combining Technology With Your Direct Mail

Direct mail marketing has been around a while. In fact, the first time we saw it in its current form was in 1872. The piece was a one-page catalog. Since then, direct mail has evolved into many forms. Even in an age of endlessly evolving technology, direct mail is still works. But technology and direct mail are not mutually exclusive. In fact, new technologies can enhance your direct mail efforts and result in a higher response rate. 

There are a number of ways direct mail can use recent technology to connect with customers and drive better responses. Below three major ways to consider for your next campaign.

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4 Useful Social Media Techniques for Insurance Companies

Digital Marketing, Insurance Marketing, Social Media Marketing January 31, 2020

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice. Here are a few quick tips to help make your insurance company relevant on Facebook, Twitter, Instagram and other social platforms.

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3 Ways AI Can Improve Your Marketing Efforts

Digital Marketing, Artificial Intelligence January 23, 2020

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

But what exactly is AI? Put simply, AI is a system that can learn, reason and solve problems. And marketers see the potential. Here’s a brief look at how this technology can change the way marketers reach their audience.

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The Insurance Industry's Guide to Exceptional Customer Experience

Insurance Marketing, Customer Experience January 9, 2020

When it comes to the insurance industry, modern customers have fresh expectations. The main area of competition between insurance companies has moved from policy-oriented to customer-focused. So how can an insurance company refocus its marketing strategy to address this change? 

The answer lies in customer experience (CX) — that is, how your customers understand and interact with your brand. But what does that entail for insurance companies?

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Marketing, Personalization January 2, 2020

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs. But creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to frequent customers, but the question remains is the loyalty program serving its true purpose? That is, does it engage customers and give them a reason to keep coming back?

According to the COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually incentivizes each person to participate. 

Read on to learn four ways you can create a successful loyalty program.

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How to Use Martech to Improve Your Relationship Marketing

Digital Marketing, Personalization, Relationship Marketing January 1, 2020

In a noisy digital world, it's more challenging than ever to engage with customers, give them a positive experience and cement a lasting brand-customer relationship. Consumer behavior has changed — and now most customers prefer companies that understand who they are as individuals.

Years ago this would have been nearly an impossible ask. But with the advancements in marketing technology, it takes less time, effort and manpower to understand who your customers are. Read on for three ways marketing technology can help improve your customer relationships.

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Why Customer Experience Matters (More Than Ever Before) — Infographic

Customer Experience November 12, 2019

Customer experience (CX) has become a key differentiator among businesses — and that’s across all industries. With fierce competition and disruptive startups, your business needs to give customers a reason to make your brand their first choice… and foster loyalty so they come back, too.

But how important is customer experience, exactly? To understand the impact it has on your bottom line, you have to understand what customers think. This infographic shows a few statistics that shed light on why customer experience matters now — more than ever.

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4 Things Brands with Exceptional Customer Experience Do (And 1 Self-Assessment You Need to Take)

Customer Experience November 6, 2019

Customer experience (CX) has a huge influence on the way customers perceive your brand. But what exactly makes up customer experience?

Well, it’s not just one thing. It’s formed by every customer touchpoint: how consumers discover your business, how your website looks and functions, the shopping experience (either online or in-store), the purchase and payment process, how and when your product is delivered, customer service interactions, product usage and performance and post-purchase communication. All of these steps along the customer journey impact your customers’ perception of your brand — and ultimately determine if they come back or not.

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The Do’s & Don’ts of Writing Email Subject Lines

Email Marketing June 13, 2019

It’s not easy to stand out in a crowded email inbox. But a good subject line can be the difference between your email getting opened… and ending up in the trash folder. If you want to boost your open rates, follow these simple do’s and don’ts for writing an email subject line that will get you the results you want.

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