Customer experience (CX) has risen to a new level of importance in the insurance industry. Sure, customers still value price — but it’s not the only consideration. They also want a brand that builds trust and shows they care about their customers.
In fact, a recent study by Accenture found that 46% of insurance respondents are "Quality Seekers.” These customers value superior service, automated transactions and personalization. That means you should invest in service-based communications — think about sending location-based alerts about severe weather or crime in the customer’s area. It also means you need to give your customers the technology they expect, like digital claim filing, user-friendly mobile apps and other useful resources.
Take a look at this infographic to see why customer experience matters to the insurance industry — now more than ever.
To get a better idea of how you relate to your customers, fill out the J&C Insurance Customer Experience Checklist & Worksheet. This interactive tool can help your brand rethink and reorient your customer experience strategy.
As experts in the science and art of customer engagement, J&C understands the impact of great customer experience. From personalized welcome communications to touchpoints across the consumer journey to successful re-engagement campaigns, there are many ways to make your brand stand out. If you need help with your customer experience strategy, contact us today.
Topics: Customer Experience
